Good Life Advisors, LLC

RIASEC RegisteredEst. 2014
Total AUM
$4.4B
Discretionary
$4.3B
99% of AUM
Avg account
$199K
Accounts
21,842
Employees
135
Advisory reps
96

Firm details

Headquarters
Celebration, Florida
CRD number
171898
Registered since
July 7, 2014
Custodians
LPL FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals65.48%
  • HNWI33.6%
  • Pension & Profit Sharing Plans0.35%
  • Corporations / Businesses0.3%
  • Charitable Organizations0.27%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Good Life Advisors, LLC is a privately held independent Registered Investment Adviser organized as an LLC and SEC-registered since 2014. The firm positions itself as a capital allocator for both individuals/families and institutional clients, offering a mix of fee arrangements (percentage of AUM, hourly, fixed fees and other structures). Core advisory services include financial planning, portfolio management for individuals and small businesses, selection of other advisers, and client education through periodicals and seminars. The firm identifies as an active ESG investor and lists an insurance company among its industry affiliations. Good Life Advisors has been recognized in several industry lists: Financial Times’ Top 300 RIA Firms (2020), and inclusion on Forbes’ America's Top RIA Firms (2023) and Forbes’ Top RIA Firms (2024).

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 80%, Exchange Traded Equities 15%, Cash & Cash Equivalents 3%, State & Local Bonds 1%, Other 1%80%
  • Public Funds/Mutual Funds80%
  • Exchange Traded Equities15%
  • Cash & Cash Equivalents3%
  • State & Local Bonds1%
  • Other1%

Owners & executives

3 of 5
  • Conor Delaney

    Conor Delaney

    Founder and CEOCRD 5193222

  • Kamisha Aileen Mcknight

    Kamisha Aileen Mcknight

    Service CoordinatorCRD 7605946

  • Lisa Strohm

    Lisa Strohm

    President, Chief Executive OfficerCRD 4330981

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Contacts

3 of 91
  • Jonathan Hoffman

    Jonathan Hoffman

    Wealth Management AdvisorCRD 4725815

  • Hunter Rice

    Registered AdministratorCRD 7301577

  • Julie Kemp

    Julie Kemp

    Financial PlannerCRD 4556990

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 362

Active vs passive

$1.8B in ETFs

Passive

84%

$1.5B

Active

15%

$278M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR(R) PORTFOLIO S&P 500 ETF (SPLG)State StreetPassiveLarge Blend$120M1,649,7536.73%

Location

Primary office

Celebration, FL

Osceola

Location

Celebration, FL

Headquartered in Celebration, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
Osceola
Address
1420 Celebration Blvd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth