RAINEY & RANDALL WEALTH ADVISORS, INC.

RIASEC RegisteredEst. 2004
Total AUM
$918M
Discretionary
$914M
100% of AUM
Avg account
$1.1M
Accounts
874
Employees
7
Advisory reps
5

Firm details

Headquarters
CELEBRATION, Florida
CRD number
116251
Registered since
September 16, 2004
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI93.92%
  • Individuals6.08%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Rainey & Randall Wealth Advisors, Inc. is an independent registered investment adviser serving individual and family clients with a mix of financial planning and portfolio management for individuals and small businesses. The firm combines fee-based portfolio management (percentage of AUM) with hourly financial planning work and also acts as an insurance broker. Investment activity centers on equity exposure delivered largely through exchange-traded products, supplemented by select individual equity positions and allocations to external alternative managers. The firm does not position itself as an ESG investor. Rainey & Randall was SEC-registered in 2004 and was named a Top RIA Firm by FA Magazine in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 61%, Investment Grade Corp Bonds 13%, Public Funds/Mutual Funds 13%, State & Local Bonds 6%, Cash & Cash Equivalents 4%, Non-Exchange Traded Equities 1%, US Government Bonds 1%, Derivatives 1%61%
  • Exchange Traded Equities61%
  • Investment Grade Corp Bonds13%
  • Public Funds/Mutual Funds13%
  • State & Local Bonds6%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • MARISA PREVATT

    Chief Compliance OfficerCRD 5629919

  • MICHAEL RAINEY

    CEOCRD 2316398

Contacts

3 of 3
  • WAYNE RANDALL

    Partner, PresidentCRD 2173538

  • JING QUAN

    Wealth Advisor, PlannerCRD 5923867

  • DILLON DUNN

    Financial ManagementCRD 7038428

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 46

Active vs passive

$671M in ETFs

Passive

94%

$630M

Active

6%

$41.6M

ETFProviderStyleCategoryValueShares% of portfolio
SCHWAB US LARGE-CAP VALUE ETF (SCHV)SchwabPassiveLarge Value$91.4M2,996,24513.62%

Location

Primary office

CELEBRATION, FL

OSCEOLA

Location

CELEBRATION, FL

Headquartered in CELEBRATION, FL, anchoring the Orlando-Lakeland-Deltona, FL metro in the South.

Metro area
Orlando-Lakeland-Deltona, FL
Region
South
County
OSCEOLA
Address
610 Sycamore St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth