FRIEDLANDER & CO INC

RIASEC RegisteredEst. 1982
Total AUM
$565M
Discretionary
$16.6M
3% of AUM
Avg account
$8.8M
Accounts
64
Employees
1
Advisory reps
2

Firm details

Headquarters
MILWAUKEE, Wisconsin
CRD number
105150
Registered since
February 12, 1982
Custodians
ROBERT W. BAIRD & CO. INCORPORATED, RBC CAPITAL MARKETS, LLC
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI91.02%
  • Charitable Organizations8.98%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Friedlander & Co Inc. is a small private-wealth advisory firm focused on portfolio management for high-net-worth individuals, families and some institutional clients. The firm shows a clear equity orientation: exchange-traded equities are its dominant allocation and equities are listed as the firm’s preferred asset class. Advisory relationships appear to be primarily non-discretionary, indicating the firm typically provides investment advice and implements solutions with client consent rather than routinely trading on a discretionary mandate. Fee arrangements include both percentage-of-AUM and fixed-fee models, which supports flexibility for larger accounts and customized client engagements. Custodial relationships favor Robert W. Baird & Co. Incorporated, where the bulk of assets are held, with a smaller position at RBC Capital Markets, LLC. The firm does not identify as an active ESG investor, is not a multi-state adviser, and does not position itself as a pension consultant or external capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 73%, US Government Bonds 16%, Cash & Cash Equivalents 10%, State & Local Bonds 1%73%
  • Exchange Traded Equities73%
  • US Government Bonds16%
  • Cash & Cash Equivalents10%
  • State & Local Bonds1%

Contacts

2 of 2
  • LOUISE FRIEDLANDER

    Registered RepresentativeCRD 4347496

  • THEODORE FRIEDLANDER

    PresidentCRD 814615

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MILWAUKEE, WI

MILWAUKEE

Location

MILWAUKEE, WI

Headquartered in MILWAUKEE, WI, anchoring the Milwaukee-Racine-Waukesha, WI metro in the Midwest.

Metro area
Milwaukee-Racine-Waukesha, WI
Region
Midwest
County
MILWAUKEE
Address
322 E Michigan St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth