Franklin Advisory Services, LLC

RIASEC RegisteredEst. 1996
Total AUM
$14.1B
Discretionary
$14.1B
100% of AUM
Avg account
$213M
Accounts
66
Employees
2
Advisory reps
8

Firm details

Headquarters
San Mateo, California
CRD number
111361
Registered since
May 16, 1996
Fee structure
Percentage of AUM
Client types
  • Investment Companies65.48%
  • Pooled Investment Vehicles34.52%
Services
Portfolio Management for Investment CompaniesPortfolio Management for Pooled Investment Vehicles

Firm profile

FINTRX

Overview

Franklin Advisory Services, LLC is a limited liability company registered with the SEC since 1996 that operates as an institutional registered investment adviser. The firm focuses on managing pooled investment vehicles and investment companies and also functions in a commodity pool operator/commodity trading advisor (CPO/CTA) capacity. Its client base is institutional, feeed on a percentage-of-AUM basis, and the firm is set up to serve pooled-product sponsors and institutional mandates rather than acting as a broad capital allocator. Franklin maintains affiliations across the industry — including broker-dealer, banking/thrift, trust company and sponsor/GP roles — which indicates it plays both advisory and sponsor/manager roles for sponsored vehicles. The firm does not identify as an active ESG investor and is not registered as a multistate adviser.

Assets & Accounts

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Owners & executives

2 of 2
  • Bjorn Davis

    Bjorn Davis

    Chief Compliance OfficerCRD 4104631

  • Asher Qureshi

    Asher Qureshi

    Chief Financial OfficerCRD 5875363

Contacts

3 of 6
  • Thomas Merchant

    Thomas Merchant

    General CounselCRD 3126886

  • Patrick O'connor

    Patrick O'connor

    Head of Global Exchange Traded FundsCRD 1969161

  • Christopher Perkins

    Christopher Perkins

    EVPCRD 5184324

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

San Mateo, CA

San Mateo

Location

San Mateo, CA

Headquartered in San Mateo, CA, anchoring the San Jose-San Francisco-Oakland, CA metro in the West.

Metro area
San Jose-San Francisco-Oakland, CA
Region
West
County
San Mateo
Address
1 Franklin Pkwy
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth