FORTUNA ASSET MANAGEMENT LLC

RIASEC Registered
Total AUM
$53.2M
Discretionary
$53.2M
100% of AUM
Avg account
$1.4M
Accounts
39
Employees
1
Advisory reps
1

Firm details

Headquarters
IRVINE, California
CRD number
106897
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI74.89%
  • Corporations / Businesses23.36%
  • Individuals1.75%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Fortuna Asset Management LLC is a small, owner-operated registered investment adviser that acts as a capital allocator for both high-net-worth individuals/families and institutional clients. The firm’s advisory work centers on discretionary portfolio management for individuals and small businesses and on selecting third‑party managers, which it uses to access strategies outside its internal platform. Fortuna shows a clear tilt toward equities but also integrates non‑public equity positions into client portfolios; it does not present itself as an active ESG investor. The firm uses a mix of fee arrangements—percentage of AUM, hourly and fixed fees, and performance‑based fees—allowing flexibility across straightforward portfolio mandates and more bespoke manager‑selection or alternative allocation work. Fortuna’s activity profile emphasizes manager selection and delegated solutions alongside direct portfolio oversight, signaling a hybrid operating model that blends advisory oversight with third‑party sourcing.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 36%, Cash & Cash Equivalents 25%, Exchange Traded Equities 23%, Private Funds 7%, Other 4%, State & Local Bonds 3%, Public Funds/Mutual Funds 1%36%
  • Non-Exchange Traded Equities36%
  • Cash & Cash Equivalents25%
  • Exchange Traded Equities23%
  • Private Funds7%
  • Other4%

Contacts

1 of 1
  • KAREN BRENNER

    ManagerCRD 1016252

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

IRVINE, CA

ORANGE

Location

IRVINE, CA

Headquartered in IRVINE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
2082 Michelson Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth