FORONJY FINANCIAL

RIASEC RegisteredEst. 2024
Total AUM
$278M
Discretionary
$278M
100% of AUM
Avg account
$509K
Accounts
546
Employees
7
Advisory reps
3

Firm details

Headquarters
SANTA BARBARA, California
CRD number
332380
Registered since
August 16, 2024
Custodians
LPL FINANCIAL LLC, FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI79.8%
  • Individuals19.52%
  • Pension & Profit Sharing Plans0.47%
  • Corporations / Businesses0.22%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Foronjy Financial is an independent registered investment adviser organized as a limited liability company. The firm positions itself as a fee-based adviser to both individual and family clients and institutional relationships, delivering financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its fee model is mixed—percentage of assets under management supplemented by hourly and fixed-fee engagements—so it can serve clients who want ongoing discretionary management and those who prefer project-based planning work. Investment activity centers on public pooled vehicles, with a clear tilt toward mutual funds and other public fund wrappers. The firm does not report itself as an active ESG investor and does not act as a capital allocator to external hedge or private equity platforms; instead it relies on third-party managers and packaged products to build client portfolios. Foronjy Financial is structured for discretionary management: all reported assets are discretionary, indicating the firm typically makes ongoing portfolio decisions on behalf of clients.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 7%, Other 6%, Cash & Cash Equivalents 2%, Private Funds 1%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities7%
  • Other6%
  • Cash & Cash Equivalents2%
  • Private Funds1%

Contacts

3 of 3
  • BRYAN FORONJY

    Principal & Wealth ManagerCRD 4978922

  • Emily Goodman

    Wealth ManagerCRD 7676224

  • CASEY MARKS

    Wealth ManagerCRD 4748267

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SANTA BARBARA, CA

SANTA BARBARA

Location

SANTA BARBARA, CA

Headquartered in SANTA BARBARA, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
401 Chapala St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth