FORBES FINANCIAL PLANNING, INC.

Overview

Forbes Financial Planning, Inc. is an independent registered investment adviser focused on individual and family clients. The firm combines fee-based financial planning with discretionary portfolio management and pension consulting, and it charges clients via percentage of assets under management, hourly fees, and fixed fees. Investment activity shows a clear preference for exchange-traded instruments — particularly ETFs — as the primary vehicle for implementing asset allocation, with fixed-income ETFs occupying a central role in portfolios. The firm is not positioned as an ESG-focused allocator and operates under an owner-type described as individual, with SEC registration beginning in 2020. Business relationships include an affiliation with an insurance company, which aligns with the firm’s use of annuities alongside traditional investment products. The advisory mandate centers on managed accounts for individuals and small businesses, supplemented by planning engagement work that can be billed hourly or on a fixed-fee basis.

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Public Holdings

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Location & Offices