FOCUSED ALPHA, LLC

RIASEC RegisteredEst. 2021
Total AUM
$664M
Discretionary
$650M
98% of AUM
Avg account
$439K
Accounts
1,514
Employees
8
Advisory reps
7

Firm details

Headquarters
GREENWOOD VILLAGE, Colorado
CRD number
310591
Registered since
June 2, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • HNWI47.7%
  • Individuals26.52%
  • State / Municipal Government22.68%
  • Corporations / Businesses3.11%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Focused Alpha, LLC is an independent, SEC-registered registered investment adviser organized as an LLC and established in 2021. The firm serves both individual and family clients as well as institutional relationships, and it functions as a capital allocator that selects third‑party managers in addition to managing portfolios directly. Advisory services include financial planning and portfolio management for individuals, small businesses, and larger business or institutional clients; the firm also offers selection of other advisers. Business activities listed by the firm include insurance brokerage. Fee arrangements are flexible and include percentage‑of‑AUM billing along with hourly, fixed‑fee, and commission options. The firm does not identify as an active ESG investor.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 56%, Exchange Traded Equities 28%, Cash & Cash Equivalents 10%, Investment Grade Corp Bonds 3%, State & Local Bonds 2%, Private Funds 1%56%
  • Public Funds/Mutual Funds56%
  • Exchange Traded Equities28%
  • Cash & Cash Equivalents10%
  • Investment Grade Corp Bonds3%
  • State & Local Bonds2%

Owners & executives

2 of 2
  • ROBERT STRAUS

    Chief Investment OfficerCRD 1864807

  • KEVIN GOLDIN

    CEO & Senior AdvisorCRD 2438189

Contacts

3 of 5
  • CONNOR JACKSON

    Vice President, Wealth ManagementCRD 6443043

  • DANIEL BAROTZ

    President & Senior AdvisorCRD 5114484

  • RYAN FREBERG

    Managing PartnerCRD 5990091

Unlock 2 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 110

Active vs passive

$186M in ETFs

Passive

54%

$100M

Active

33%

$85.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TOTAL STOCK MARKET INDEX FUND (VTI)VanguardPassiveLarge Blend$14.9M46,3707.98%

Location

Primary office

GREENWOOD VILLAGE, CO

ARAPAHOE

Location

GREENWOOD VILLAGE, CO

Headquartered in GREENWOOD VILLAGE, CO, anchoring the Denver-Aurora, CO metro in the West.

Metro area
Denver-Aurora, CO
Region
West
County
ARAPAHOE
Address
5680 Greenwood Plaza Blvd
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth