Florian Financial Group LLC

RIASEC RegisteredEst. 2007

Total AUM

$215M

Discretionary

$215M

100% of AUM

Avg account

$225K

Accounts

957

Employees

Advisory reps

Firm details

Headquarters: Williamsville, New York
CRD number: 123869
Registered since: June 6, 2007
Website: www.florianfinancialgroup.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Hourly Charges, Fixed Fees
Client types: HNWI59.76%
Individuals26.95%
Pension & Profit Sharing Plans8.77%
Corporations / Businesses4.52%
Services: Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Florian Financial Group LLC is an independent registered investment adviser organized as an LLC. Founded and SEC-registered in 2007, the firm focuses on serving individual and family clients through financial planning, portfolio management for individuals and small businesses, and pension consulting services. Its fees combine a percentage-of-assets model with hourly and fixed-fee engagements, and it operates as a single-owner (individual) advisory practice rather than a capital allocator or multi-state adviser. The firm does not identify as an active ESG investor. Its business model centers on discretionary portfolio management for private clients, with a mix of planning and consultative services layered on top of investment management.