Financial Zen

RIASEC RegisteredEst. 2026

Total AUM

$168M

Discretionary

$168M

100% of AUM

Avg account

$275K

Accounts

609

Employees

Advisory reps

Firm details

Headquarters: San Francisco, California
CRD number: 282230
Registered since: July 22, 2026
Website: financialzen.com
Custodians: CHARLES SCHWAB & CO., INC.
Fee structure: Percentage of AUM, Fixed Fees
Client types: HNWI73.68%
Individuals26.32%
Services: Financial PlanningPortfolio Management for IndividualsPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Financial Zen is an independent, SEC-registered registered investment adviser organized as a corporation and owned by an individual. The firm registered with the SEC in 2026 and concentrates on serving individual and family clients. Its advisory offerings emphasize financial planning and discretionary portfolio management for individuals and small businesses, supplemented by client education through newsletters and seminars. Compensation comes primarily from percentage-of-AUM fees and a component of fixed fees. The firm does not identify as an active ESG investor and is not set up as a multi-state adviser or a capital allocator.