FINANCIAL LIFE ADVISORS

RIASEC RegisteredEst. 2017
Total AUM
$366M
Discretionary
$355M
97% of AUM
Avg account
$487K
Accounts
752
Employees
11
Advisory reps
6

Firm details

Headquarters
SAN ANTONIO, Texas
CRD number
128502
Registered since
August 17, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI84.12%
  • Individuals13.37%
  • Corporations / Businesses2.42%
  • Charitable Organizations0.09%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Financial Life Advisors is an independent registered investment adviser organized as an LLC and SEC-registered since 2017. The firm serves both individual and family clients as well as institutional relationships, offering financial planning and portfolio management for individuals, small businesses and institutions. Its fee model includes a percentage-of-AUM component alongside hourly and fixed-fee arrangements, reflecting a mix of retainer and asset-based billing. The firm is not marketed as a capital allocator and does not identify as an ESG-focused manager. It operates under a domestic entity/individual ownership structure and reports standard advisory activities rather than pension consulting or related-adviser services.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Exchange Traded Equities 3%, Cash & Cash Equivalents 1%, Other 1%95%
  • Public Funds/Mutual Funds95%
  • Exchange Traded Equities3%
  • Cash & Cash Equivalents1%
  • Other1%

Owners & executives

2 of 2
  • KIRK FRANCIS

    CEO & PartnerCRD 840623

  • NATHANIEL MORRIS

    Chief Client Experience OfficerCRD 4657148

Contacts

3 of 4
  • JOSHUA HUSSONG

    Associate Financial PlannerCRD 5797604

  • BENJAMIN GURWITZ

    PartnerCRD 4702402

  • KIMBERLY NOURIE

    Personal Financial PlannerCRD 3233900

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 56

Active vs passive

$385M in ETFs

Passive

87%

$335M

Active

13%

$50.5M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES S&P 500 GROWTH ETF (IVW)BlackRockPassiveLarge Growth$40.8M361,00910.59%

Location

Primary office

SAN ANTONIO, TX

BEXAR

Location

SAN ANTONIO, TX

Headquartered in SAN ANTONIO, TX, anchoring the San Antonio-New Braunfels-Pearsall, TX metro in the South.

Metro area
San Antonio-New Braunfels-Pearsall, TX
Region
South
County
BEXAR
Address
2338 N Loop 1604 W
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth