Financial Alternatives, Inc.

RIASEC Registered
Total AUM
$615M
Discretionary
$607M
99% of AUM
Avg account
$489K
Accounts
1,258
Employees
13
Advisory reps
8

Firm details

Headquarters
La Jolla, California
CRD number
108245
Registered since
August 25, 2000
Custodians
CHARLES SCHWAB & CO., INC., NATIONAL FINANCIAL SERVICES LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI91.04%
  • Individuals8.87%
  • Charitable Organizations0.09%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Financial Alternatives, Inc. is an independent, corporation-style registered investment adviser that has been SEC-registered since 2000. The firm operates as a capital allocator for both individual & family and institutional clients, offering a mix of portfolio management, financial planning, and third‑party manager selection. Fee arrangements include AUM‑based fees as well as hourly and fixed-fee engagements. The firm notes active ESG investing as part of its process and was recognized on FA Magazine’s Top RIA Firms list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 70%, Private Funds 20%, Cash & Cash Equivalents 6%, Exchange Traded Equities 3%, US Government Bonds 1%70%
  • Public Funds/Mutual Funds70%
  • Private Funds20%
  • Cash & Cash Equivalents6%
  • Exchange Traded Equities3%
  • US Government Bonds1%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 62

Active vs passive

$183M in ETFs

Passive

45%

$82.1M

Active

55%

$101M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$37M834,85920.21%

Location

Primary office

La Jolla, CA

San Diego

Location

La Jolla, CA

Headquartered in La Jolla, CA, anchoring the San Diego-Chula Vista-Carlsbad, CA metro in the West.

Metro area
San Diego-Chula Vista-Carlsbad, CA
Region
West
County
San Diego
Address
7825 Fay Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth