FIDUCIARY FINANCIAL PLANNING NETWORK
Firm details
- Headquarters
- ONALASKA, Wisconsin
- CRD number
- 313361
- Registered since
- March 27, 2026
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI55.98%
- Individuals44.02%
- Services
- Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops
Firm profile
FINTRXOverview
Fiduciary Financial Planning Network operates as an independent registered investment adviser focused on fee-based financial planning and discretionary portfolio management for individuals, families and small businesses. The firm blends advisory work with accounting-related services and runs educational seminars and workshops, positioning itself as a planning-first practice that also implements investment solutions. Its business model uses a mix of percentage-of-AUM fees and fixed fees, and the firm is owned by an individual rather than a larger corporate sponsor. Investment activity skews toward pooled public investments rather than bespoke direct-stock strategies or large allocations to private funds. The firm does not identify as an active ESG investor and is not structured as a multi-state advisory platform or a capital allocator. That said, its stated preference classification suggests a flexible approach to portfolio construction — predominantly using mutual funds and other public vehicles while reserving the option to deploy annuity products where appropriate for client objectives.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds92%
- Exchange Traded Equities3%
- Other3%
- Private Funds1%
- Cash & Cash Equivalents1%
Contacts
3 of 5Gregory McCall
Registered RepresentativeCRD 7226960
Michael Swartz
Financial PlannerCRD 6917325
Freeman Linde
Tax AdvisorCRD 6716820
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
ONALASKA, WI
LA CROSSE
Location
ONALASKA, WI
Headquartered in ONALASKA, WI, in the Midwest of the United States.
- Region
- Midwest
- County
- LA CROSSE
- Address
- 1131 Main St
- Time zone
- CT (UTC-6)
- Office locations
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