Falcon Wealth Planning, Inc.
Firm details
- Headquarters
- Ontario, California
- CRD number
- 174092
- Registered since
- March 19, 2018
- Website
- falconwealthplanning.com
- Custodians
- FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Other
- Client types
- HNWI72.94%
- Individuals23.47%
- Corporations / Businesses3.42%
- Pension & Profit Sharing Plans0.17%
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Falcon Wealth Planning, Inc. is an independent, SEC-registered advisory corporation that began formal registration in 2018. The firm acts as a capital allocator for both individual/family clients and institutional accounts, offering a mix of fee arrangements that include percentage-of-AUM billing as well as hourly and fixed-fee engagements. Core advisory services include financial planning, discretionary portfolio management for individuals and small businesses, and the selection/oversight of third‑party advisers. The firm is not positioned as an active ESG investor and lists an accountant among its industry affiliations. Falcon Wealth Planning was recognized by FA Magazine as a Top RIA Firms outlet in 2020.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds80%
- Exchange Traded Equities14%
- Cash & Cash Equivalents3%
- Non-Exchange Traded Equities1%
- State & Local Bonds1%
Owners & executives
2 of 2
Rachel Vonbank
Chief Compliance OfficerCRD 6742855
Ray Bartolome
Chief Operating OfficerCRD 3214117
Contacts
3 of 24
Jamil Abdullah
Financial PlannerCRD 6101534
Alexandra Castillo
Planning SpecialistCRD 8185055
Ricky Perez
Associate PlannerCRD 7845533
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 150Active vs passive
$1.3B in ETFs
42%
$568M
57%
$778M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| AVANTIS US LARGE CAP VALUE ETF (AVLV) | Avantis | Active | Large Value | $190M | 2,077,645 | 14.08% |
Location
Ontario, CA
San Bernardino
Location
Ontario, CA
Headquartered in Ontario, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- San Bernardino
- Address
- 3400 Inland Empire Blvd
- Time zone
- PT (UTC-8)
- Office locations
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