Factorpoint Planning, LLC

RIASEC RegisteredEst. 2026
Total AUM
$288M
Discretionary
$288M
100% of AUM
Avg account
$510K
Accounts
565
Employees
3
Advisory reps
3

Firm details

Headquarters
Pittsford, New York
CRD number
341229
Registered since
April 6, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI86.4%
  • Individuals12.07%
  • Corporations / Businesses1.53%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Factorpoint Planning, LLC is an independent registered investment adviser organized as a limited liability company. The firm is SEC-registered (registration year listed as 2026) and is owned by an individual. Its client focus is individual and family relationships, and service offerings emphasize comprehensive financial planning, portfolio management for individuals and small businesses, and the selection of other advisers. The firm charges fees as a percentage of assets under management and via fixed fees. Factorpoint identifies itself as a capital allocator, meaning it places client capital with outside managers and pooled vehicles as part of its investment approach. It does not self-identify as an active ESG investor.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Other 100%100%
  • Other100%

Contacts

3 of 3
  • Rachel Krokenberger

    CRD 7503740

  • Frederick Krokenberger

    Frederick Krokenberger

    Founding PartnerCRD 1161243

  • Kurt Krokenberger

    Kurt Krokenberger

    t Co-Founder & Managing PartnerCRD 6283190

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Pittsford, NY

Monroe

Location

Pittsford, NY

Headquartered in Pittsford, NY, anchoring the Rochester-Batavia-Seneca Falls, NY metro in the Northeast.

Metro area
Rochester-Batavia-Seneca Falls, NY
Region
Northeast
County
Monroe
Address
20 Office Park Way
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth