Facet

RIASEC Registered
Total AUM
$8.7B
Discretionary
$8.7B
100% of AUM
Avg account
$182K
Accounts
47,740
Employees
262
Advisory reps
103

Firm details

Headquarters
West Palm Beach, Florida
CRD number
285961
Registered since
December 15, 2016
Custodians
APEX CLEARING CORPORATION, FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Fixed Fees
Client types
  • HNWI60.02%
  • Individuals39.98%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Facet is an independent registered investment adviser organized as a corporation that provides financial planning and portfolio management for individuals and small businesses. The firm is registered with the SEC (registered in 2016) and operates on a fixed-fee pricing model. Facet identifies as an active ESG investor and reports a client base made up primarily of individuals and families. It does not position itself as a capital allocator and lists multiple owner types on record. Facet’s advisory activity centers on personalized wealth management and planning rather than institutional pension consulting or related-adviser services. The firm has been recognized by Citywire, appearing on its "50 Growers Across America" list in both 2022 and 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 91%, Exchange Traded Equities 4%, Cash & Cash Equivalents 4%91%
  • Public Funds/Mutual Funds91%
  • Exchange Traded Equities4%
  • Cash & Cash Equivalents4%

Owners & executives

3 of 6
  • Thomas Graff

    Thomas Graff

    Chief Investment OfficerCRD 4351710

  • Anderson Jones

    Anderson Jones

    CEO & Co-FounderCRD 6727202

  • Christopher Hufman

    Christopher Hufman

    Chief Compliance OfficerCRD 2306338

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Contacts

3 of 97
  • Kevin Stevens

    Kevin Stevens

    Investment Adviser RepresentativeCRD 5646433

  • Bryant Malloy

    Bryant Malloy

    Senior Lead PlannerCRD 5661399

  • Noreen Burtner

    Noreen Burtner

    Investment Adviser RepresentativeCRD 5681655

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

FINTRX

Recent filings

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Awards

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ETF holdings

1 of 246

Active vs passive

$7.1B in ETFs

Passive

99%

$7.1B

Active

1%

$49.9M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD TAX-MANAGED FUNDS (VEA)VanguardPassiveForeign Large Blend$1.1B15,511,17315.52%

Location

Primary office

West Palm Beach, FL

Palm Beach

Location

West Palm Beach, FL

Headquartered in West Palm Beach, FL, anchoring the Miami-Port St. Lucie-Fort Lauderdale, FL metro in the South.

Metro area
Miami-Port St. Lucie-Fort Lauderdale, FL
Region
South
County
Palm Beach
Address
2054 Pkwy
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth