Expand Financial, LLC

RIASEC RegisteredEst. 2021
Total AUM
$2.8B
Discretionary
$2.7B
97% of AUM
Avg account
$1.4M
Accounts
1,959
Employees
6
Advisory reps
6

Firm details

Headquarters
,
CRD number
152515
Registered since
June 28, 2021
Custodians
MID ATLANTIC CAPITAL CORPORATION, MATRIX TRUST, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Pension & Profit Sharing Plans96.93%
  • HNWI2.46%
  • Individuals0.62%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Expand Financial, LLC is an independent registered investment adviser that acts as a capital allocator for both individual/family and institutional clients. The firm focuses on discretionary portfolio management and financial planning while also providing pension consulting and the selection of outside managers. Its model relies heavily on pooled public vehicles and third‑party managers rather than direct concentrated equity bets or active ESG-screening — the adviser is not an active ESG investor. Service delivery is multi‑modal: Expand Financial charges traditional asset‑based fees but also uses hourly and fixed fees for planning and consulting engagements. As a capital allocator, the firm builds portfolios using a mix of mutual funds, separately managed accounts, annuity wrappers where appropriate, and allocations to external alternative managers for real estate exposure. The mix suggests a preference for diversified, manager‑driven solutions suited to both taxable individual clients and institutional mandates.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 85%, Exchange Traded Equities 10%, Cash & Cash Equivalents 5%85%
  • Public Funds/Mutual Funds85%
  • Exchange Traded Equities10%
  • Cash & Cash Equivalents5%

Owners & executives

2 of 2
  • Gregory Bakke

    Gregory Bakke

    Chief Executive OfficerCRD 5770043

  • Sheri Baker

    Sheri Baker

    Partner & Chief Financial OfficerCRD 3257794

Contacts

3 of 4
  • Natalie Neaton

    Natalie Neaton

    Investment Adviser RepresentativeCRD 5991304

  • Christopher Hillier

    Christopher Hillier

    Investment Adviser RepresentativeCRD 7880847

  • Toby Martinez

    Toby Martinez

    AnalystCRD 7027183

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

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Location

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Headquartered in , null.

Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth