ENTRUITY WEALTH, LLC

RIASEC RegisteredEst. 2021
Total AUM
$171M
Discretionary
$168M
98% of AUM
Avg account
$222K
Accounts
773
Employees
4
Advisory reps
3

Firm details

Headquarters
BAKERSFIELD, California
CRD number
288331
Registered since
September 7, 2021
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI61.88%
  • Individuals33.03%
  • Pension & Profit Sharing Plans3.78%
  • Corporations / Businesses0.85%
  • Charitable Organizations0.47%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension Consulting

Firm profile

FINTRX

Overview

Entruity Wealth, LLC is an independent registered investment adviser that entered SEC registration in 2021. The firm serves both individual and family clients as well as institutional accounts, offering financial planning and portfolio management across retail and business clients. Its advisory services explicitly include planning, discretionary portfolio management for individuals and small businesses, portfolio management for corporate or institutional clients, and pension consulting-style engagements. Fee arrangements include asset-based fees, hourly billing, and fixed-fee arrangements. The firm does not present itself as a capital allocator and does not emphasize ESG investing. Ownership is a mix of a domestic entity and individual ownership, and the adviser is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 72%, Exchange Traded Equities 22%, Cash & Cash Equivalents 6%72%
  • Public Funds/Mutual Funds72%
  • Exchange Traded Equities22%
  • Cash & Cash Equivalents6%

Owners & executives

3 of 3
  • LAURIE BARNES

    Managing Director and Chief Operating OfficerCRD 6198981

  • ANDREW BARNES

    President and CIOCRD 6056718

  • BRADLEY BARNES

    Founder & CEOCRD 726498

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 44

Active vs passive

$203M in ETFs

Passive

12%

$25M

Active

85%

$178M

ETFProviderStyleCategoryValueShares% of portfolio
CAPITAL GROUP DIVIDEND VALUE ETF (CGDV)American FundsActiveLarge Value$18.2M428,4128.97%

Location

Primary office

BAKERSFIELD, CA

KERN

Location

BAKERSFIELD, CA

Headquartered in BAKERSFIELD, CA, in the West of the United States.

Region
West
County
KERN
Address
11601 Bolthouse Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth