ENDURE CAPITAL, LLC

RIASEC RegisteredEst. 2025
Total AUM
$107M
Discretionary
$107M
100% of AUM
Avg account
$1.4M
Accounts
75
Employees
2
Advisory reps
1

Firm details

Headquarters
LAKE FOREST, California
CRD number
338391
Registered since
September 16, 2025
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI83.38%
  • Individuals16.62%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Endure Capital, LLC is a fee-based investment adviser that focuses on individualized portfolio management and the selection of third-party managers. The firm serves individual and family clients as well as small businesses and institutional accounts, running mainly discretionary mandates. Equity exposure is a clear emphasis — the firm labels equities as its primary preference and uses exchange-traded equity instruments as its most prominent public allocation. Endure Capital operates as a capital allocator, combining internally managed strategies with allocations to external alternative managers when appropriate. The firm's advisory model includes both direct portfolio management and the selection of other advisers, which points to a hybrid approach: building core portfolios in liquid public markets while tapping specialist managers for niche or illiquid exposures. Endure Capital does not present itself as an ESG-active investor and is structured as a limited liability company. Compensation is through a percentage-of-AUM fee model.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 53%, Cash & Cash Equivalents 26%, Public Funds/Mutual Funds 10%, US Government Bonds 7%, Private Funds 2%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%53%
  • Exchange Traded Equities53%
  • Cash & Cash Equivalents26%
  • Public Funds/Mutual Funds10%
  • US Government Bonds7%
  • Private Funds2%

Owners & executives

1 of 1
  • ALBERTO GUILLEN SALAS

    CEO and Chief Compliance OfficerCRD 7330129

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LAKE FOREST, CA

ORANGE

Location

LAKE FOREST, CA

Headquartered in LAKE FOREST, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
23792 Rockfield Blvd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth