EDELMAN FINANCIAL ENGINES

RIASEC RegisteredEst. 1998

Total AUM

$326B

Discretionary

$326B

100% of AUM

Avg account

$215K

Accounts

1,517,156

Employees

1,679

Advisory reps

711

Firm details

Headquarters: SANTA CLARA, California
CRD number: 104510
Registered since: January 14, 1998
Website: www.edelmanfinancialengines.com
Custodians: FIDELITY DISTRIBUTORS COMPANY LLC, CHARLES SCHWAB & CO., INC., THE VANGUARD GROUP, INC., ALIGHT SOLUTIONS, LLC, VOYA RETIREMENT ADVISORS, LLC
Fee structure: Percentage of AUM, Hourly Charges, Subscription Fees, Fixed Fees, Other
Client types: Other Investment Advisers44.67%
Individuals28.39%
HNWI26.52%
Pension & Profit Sharing Plans0.29%
Corporations / Businesses0.09%
Services: Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersPublication of PeriodicalsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Edelman Financial Engines is an independent registered investment adviser organized as an LLC and SEC-registered since 1998. It serves a mix of individual and family clients alongside institutional relationships, offering a multi-fee model that includes percentage-of-AUM billing as well as hourly, subscription and fixed-fee arrangements. The firm reports active ESG investing as part of its approach. Service lines span comprehensive financial planning, discretionary portfolio management for individuals and small businesses, institutional and business portfolio management, pension consulting, selection of third-party advisers, and client education through publications and workshops. Edelman Financial Engines does not operate as a direct capital allocator; instead it deploys client capital across externally managed strategies and funds. The firm has been recognized in industry rankings over multiple years, including repeated placements on Barron’s Top 100 RIA Firms (2021–2025) and other listings by Financial Times, FA Magazine and Citywire.