DISCRETIONARY INC.
Firm details
- Headquarters
- RENO, Nevada
- CRD number
- 329342
- Custodians
- CHARLES SCHWAB & CO., INC., ALTRUIST FINANCIAL LLC
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- Individuals100%
- Services
- Financial PlanningPortfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Discretionary Inc. is an independent registered investment adviser that focuses on serving individual and family clients, with an owner-operated structure. The firm’s advisory services center on financial planning, portfolio management for individuals and small businesses, and pension consulting services. Fee arrangements are flexible: the firm charges a percentage of assets under management, and it also offers hourly and fixed-fee engagements for planning or project work. Discretionary Inc. does not present itself as a capital allocator or multi-state adviser and is not identified as an active ESG investor. Investment activity is concentrated toward equities, with a clear preference for exchange-traded instruments. The firm appears to manage client portfolios on a discretionary basis, directing allocations across liquid public markets while also retaining access to other instruments (mutual funds and corporate debt) and selective external alternative managers for private equity exposure.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities68%
- Public Funds/Mutual Funds30%
- Cash & Cash Equivalents2%
Contacts
1 of 1Cory Smith
Investment Advisor RepresentativeCRD 6253636
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
RENO, NV
WASHOE
Location
RENO, NV
Headquartered in RENO, NV, anchoring the Reno-Carson City-Fernley, NV metro in the West.
- Metro area
- Reno-Carson City-Fernley, NV
- Region
- West
- County
- WASHOE
- Address
- 5470 Kietzke Ln
- Time zone
- PT (UTC-8)
- Office locations
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