DIRECTIONAL FINANCIAL SERVICES

RIASEC RegisteredEst. 2014
Total AUM
$11.5M
Discretionary
$11.5M
100% of AUM
Avg account
$337K
Accounts
34
Employees
4
Advisory reps
4

Firm details

Headquarters
SEATTLE, Washington
CRD number
171903
Registered since
June 27, 2014
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals100%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Directional Financial Services is a small, independent registered investment adviser focused on financial planning and portfolio management for individuals and small businesses. The firm runs a fee model that mixes percentage-of-assets, hourly charges and fixed fees, and it serves a client base described as individual and family investors. Directional Financial Services concentrates on equity-oriented portfolios—exchange-traded equities are the dominant exposure—and supplements those exposures with mutual funds and selected alternative allocations through third-party managers. The firm reports no active ESG stance and does not act as a capital allocator or pension consultant. It maintains industry ties with other investment advisers as well as with a law firm, an insurance company and a real estate broker.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 81%, Public Funds/Mutual Funds 15%, Cash & Cash Equivalents 4%81%
  • Exchange Traded Equities81%
  • Public Funds/Mutual Funds15%
  • Cash & Cash Equivalents4%

Owners & executives

2 of 2
  • JUSTIN BULLER

    Chief Compliance OfficerCRD 2075899

  • ERIK LEHR

    Chief Investment OfficerCRD 6087553

Contacts

2 of 2
  • Kevin Byrd

    Associate, Financial AdvisorCRD 7491228

  • JASON SULKOSKY

    Financial AdvisorCRD 4013916

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SEATTLE, WA

KING

Location

SEATTLE, WA

Headquartered in SEATTLE, WA, anchoring the Seattle-Tacoma, WA metro in the West.

Metro area
Seattle-Tacoma, WA
Region
West
County
KING
Address
1420 5th Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth