DEFINE FINANCIAL, LLC

RIASEC RegisteredEst. 2021
Total AUM
$315M
Discretionary
$315M
100% of AUM
Avg account
$535K
Accounts
588
Employees
7
Advisory reps
5

Firm details

Headquarters
SAN DIEGO, California
CRD number
286648
Registered since
August 6, 2021
Custodians
FIDELITY DISTRIBUTORS COMPANY LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI83.75%
  • Charitable Organizations12.66%
  • Individuals3.59%
Services
Financial PlanningPortfolio Management for IndividualsPension ConsultingSelection of Other Advisers

Firm profile

FINTRX

Overview

Define Financial, LLC is an independent registered investment adviser organized as an LLC and SEC-registered in 2021. It acts as a capital allocator for individual and family clients, offering financial planning and portfolio management for individuals and small businesses, along with pension consulting and selection-of-other-advisers services. The firm charges fees as a percentage of AUM and also uses hourly and fixed-fee arrangements. Define Financial is not an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 83%, Cash & Cash Equivalents 11%, Exchange Traded Equities 4%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%83%
  • Public Funds/Mutual Funds83%
  • Cash & Cash Equivalents11%
  • Exchange Traded Equities4%
  • State & Local Bonds1%
  • Investment Grade Corp Bonds1%

Owners & executives

1 of 1
  • TAYLOR SCHULTE

    Founder and CEOCRD 5371615

Contacts

3 of 4
  • TYLER AUBREY

    ​Partner, Financial PlannerCRD 6738572

  • Charles Schwab

    Financial PlannerCRD 7116887

  • MARIANI HUMMEL

    Associate Financial PlannerCRD 7633928

Unlock 1 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 25

Active vs passive

$175M in ETFs

Passive

63%

$110M

Active

38%

$65.8M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND (VTIP)VanguardPassiveShort Term Inflation Protected Bond$28.3M566,24116.13%

Location

Primary office

SAN DIEGO, CA

SAN DIEGO

Location

SAN DIEGO, CA

Headquartered in SAN DIEGO, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
12526 High Bluff Dr
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth