DEEP ROOTS CAPITAL

RIASEC Registered
Total AUM
$45.8M
Discretionary
$45.8M
100% of AUM
Avg account
$221K
Accounts
207
Employees
1
Advisory reps
1

Firm details

Headquarters
HARRISON, Arkansas
CRD number
284864
Custodians
CHARLES SCHWAB & CO., INC., INTERACTIVE BROKERS LLC
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • HNWI60.97%
  • Individuals39.03%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Deep Roots Capital is an independent, owner-operated registered investment adviser organized as an LLC that focuses on wealth management and financial planning for individuals, families and small business owners. The firm delivers discretionary portfolio management and financial planning on a fee basis (percentage of AUM) and also charges hourly for planning work. Investment activity is centered on publicly traded equities — the firm shows a clear preference for exchange-traded securities as the primary building blocks of client portfolios — while supplementing equity exposure with mutual funds and targeted allocations to commodity and energy-related alternative managers. Deep Roots Capital is not positioned as an ESG-focused adviser and operates with a single-state footprint rather than a multi-state advisory platform. The firm implements client programs primarily through separately managed accounts and discretionary mandates. Given its client base and average client size, Deep Roots Capital appears oriented toward mass-affluent to lower high-net-worth households that require both investment management and planning services rather than institutional-scale capital allocation.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 77%, US Government Bonds 19%, Cash & Cash Equivalents 4%77%
  • Exchange Traded Equities77%
  • US Government Bonds19%
  • Cash & Cash Equivalents4%

Owners & executives

1 of 1
  • MAURICE TAYLOR

    Chief Compliance OfficerCRD 5676684

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

HARRISON, AR

BOONE

Location

HARRISON, AR

Headquartered in HARRISON, AR, in the South of the United States.

Region
South
County
BOONE
Address
914 Highway 62 65 N
Time zone
CT (UTC-6)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth