CRUZ INVESTMENTS & WEALTH MANAGEMENT
Firm details
- Headquarters
- AURORA, Illinois
- CRD number
- 163356
- Website
- reycruz.com
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Services
- Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Cruz Investments & Wealth Management is an owner-operated wealth advisory practice that combines advisory services with brokerage and insurance distribution. The firm provides financial planning, portfolio management for individuals and small businesses, and helps clients access third-party managers. As a capital allocator, it places client capital with external managers rather than running large in-house funds. The firm signals a preference for blending traditional wealth management (brokerage and insurance solutions) with allocations to alternative strategies — principally hedge funds and real estate — which it uses to complement core portfolios and pursue diversification and return enhancement. The business model mixes fee-based advisory engagements (percentage of assets, hourly work and fixed-fee projects) with product sales through brokerage and insurance channels. The adviser is not positioned as an ESG-focused investor and is not registered as a multi-state adviser.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Contacts
3 of 3Daniel DeBoer
Director of OperationsCRD 7696256
REYNALDO CRUZ
FounderCRD 1998247
Christian Cruz
Director of OperationsCRD 7201092
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
AURORA, IL
KANE
Location
AURORA, IL
Headquartered in AURORA, IL, anchoring the Chicago-Naperville, IL-IN-WI metro in the Midwest.
- Metro area
- Chicago-Naperville, IL-IN-WI
- Region
- Midwest
- County
- KANE
- Address
- 605 N Broadway
- Time zone
- CT (UTC-6)
- Office locations
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