CRANE INVESTMENTS INC

RIASEC Registered
Total AUM
$9.2M
Discretionary
$5.5M
60% of AUM
Avg account
$138K
Accounts
67
Employees
3
Advisory reps
3

Firm details

Headquarters
LAGUNA BEACH, California
CRD number
172755
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals95.32%
  • Pension & Profit Sharing Plans4.68%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Crane Investments Inc is a small, independent registered investment adviser that focuses on financial planning and portfolio management for individuals and small businesses. The firm is owner-operated and charges a mix of percentage-of-AUM, hourly and fixed fees, which indicates it combines ongoing portfolio management with project-based planning work. Investment activity centers on liquid equity exposure—both individual exchange-traded equities and exchange-traded funds—supported by mutual funds where appropriate. The firm does not position itself as an ESG investor and is not registered as a multi-state adviser. Discretionary and non-discretionary relationships coexist within the client base, suggesting Crane Investments balances delegated portfolio authority with consultative engagements for clients who prefer to retain trading control. Custody and trading are concentrated at Charles Schwab & Co., Inc., which supports the firm’s emphasis on exchange-listed instruments and streamlined operations.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 55%, Non-Exchange Traded Equities 25%, Public Funds/Mutual Funds 19%, Cash & Cash Equivalents 1%55%
  • Exchange Traded Equities55%
  • Non-Exchange Traded Equities25%
  • Public Funds/Mutual Funds19%
  • Cash & Cash Equivalents1%

Contacts

3 of 3
  • PETER CRANE

    Investment AdvisorCRD 2250877

  • BARBARA CRANE

    Senior Vice PresidentCRD 2718752

  • Timothy Crane

    Administrative AssistantCRD 7707365

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

LAGUNA BEACH, CA

ORANGE

Location

LAGUNA BEACH, CA

Headquartered in LAGUNA BEACH, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
301 Forest Ave
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth