COOL WEALTH MANAGEMENT

RIASEC Registered
Total AUM
$3.4M
Discretionary
$3.4M
100% of AUM
Avg account
$170K
Accounts
20
Employees
1
Advisory reps
1

Firm details

Headquarters
TEMPE, Arizona
CRD number
333281
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI85.29%
  • Individuals14.71%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

Cool Wealth Management is a small, client-focused registered investment adviser structured as a limited liability company and owned by an individual. The firm concentrates on portfolio management for individual and family clients, charging a percentage-of-AUM fee. Its client base is narrow — nine clients — and the practice runs with discretionary authority over its $3.4M in assets, which suggests hands-on portfolio decision-making for each household. The firm does not position itself as an ESG investor, is not multi-state, and does not act as a pension consultant or related adviser. An industry affiliation with an insurance company is noted, which may influence product access or the role insurance solutions play in client plans. Investment activity is tilted toward public funds: mutual funds account for the largest share of assets under management. Given the firm’s size and asset mix, allocation decisions are likely implemented through pooled vehicles and third-party managers rather than large-scale proprietary strategies. The fee model and client makeup point to a high-touch, advisory relationship tailored to a small roster of households and small-business owners.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 60%, Cash & Cash Equivalents 20%, US Government Bonds 17%, Exchange Traded Equities 3%60%
  • Public Funds/Mutual Funds60%
  • Cash & Cash Equivalents20%
  • US Government Bonds17%
  • Exchange Traded Equities3%

Owners & executives

1 of 1
  • Grady Cool

    Chief Executive OfficerCRD 7121615

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

TEMPE, AZ

MARICOPA

Location

TEMPE, AZ

Headquartered in TEMPE, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
398 S Mill Ave
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth