COBB PLANNING GROUP

RIASEC Registered
Total AUM
$1.6M
Discretionary
$1.6M
100% of AUM
Avg account
$20K
Accounts
80
Employees
1
Advisory reps
1

Firm details

Headquarters
SANTA ANA, California
CRD number
150880
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Other
Client types
  • Individuals100%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Cobb Planning Group is a small, individual-owned advisory practice that focuses on serving individual and family clients with personalized portfolio management and selection of outside advisers. The firm acts as an insurance broker and integrates insurance solutions into its advisory work, which influences its product mix and planning approach. Investment activity is equity‑oriented, with a stated preference for non-exchange traded equities alongside conventional mutual funds and insurance-based products. The firm bills through a mix of percentage-of-AUM, hourly, fixed and other fee arrangements, and identifies itself as a capital allocator—meaning it constructs and directs client allocations and can bring in external managers when appropriate. Cobb Planning Group does not present itself as an active ESG investor and operates on a single-state basis rather than as a multi-state advisory platform.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 100%100%
  • Non-Exchange Traded Equities100%

Contacts

1 of 1
  • ROBERT COBB

    Investment Advisor RepresentativeCRD 1302071

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SANTA ANA, CA

ORANGE

Location

SANTA ANA, CA

Headquartered in SANTA ANA, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
1206 N Broadway
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth