CG Advisory Services

RIASEC RegisteredEst. 2006
Total AUM
$4.6B
Discretionary
$4.6B
100% of AUM
Avg account
$255K
Accounts
18,187
Employees
136
Advisory reps
69

Firm details

Headquarters
Williamston, Michigan
CRD number
110929
Registered since
August 10, 2006
Custodians
LPL FINANCIAL LLC, CHARLES SCHWAB & CO., INC., AXOS CLEARING LLC, TRADE-PMR INC., ALTRUIST FINANCIAL LLC
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • HNWI37.38%
  • Corporations / Businesses27.82%
  • Individuals24.01%
  • Pension & Profit Sharing Plans10.68%
  • Charitable Organizations0.1%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsPension ConsultingSelection of Other AdvisersEducational Seminars / Workshops

Firm profile

FINTRX

Overview

CG Advisory Services is an independent, SEC-registered wealth advisory firm organized as an LLC and active since 2006. The firm serves both individual and institutional clients and positions itself as a capital allocator that combines financial planning with discretionary portfolio management and selection of third‑party managers. Its advisory offerings include portfolio management for individuals and small businesses, institutional portfolio services, pension consulting, and educational seminars. CG Advisory Services identifies as an active ESG investor and operates a fee model that includes percentage of AUM, hourly fees, fixed fees, and commissions. The firm received recognition on FA Magazine’s "Top RIA Firms" list in 2020.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 77%, Exchange Traded Equities 14%, Other 6%, Cash & Cash Equivalents 2%, US Government Bonds 1%77%
  • Public Funds/Mutual Funds77%
  • Exchange Traded Equities14%
  • Other6%
  • Cash & Cash Equivalents2%
  • US Government Bonds1%

Owners & executives

3 of 3
  • Oliver Gooden

    Oliver Gooden

    Chief Investment OfficerCRD 5380195

  • John Evangelista

    John Evangelista

    President, CEOCRD 2598164

  • Mark Loeber

    Mark Loeber

    Founder and CEOCRD 1652902

Contacts

3 of 66
  • Brent Bruggink

    Brent Bruggink

    Director of Retirement Plan ServicesCRD 6406347

  • Nicole Loden

    Nicole Loden

    Lead Financial AdvisorCRD 6949231

  • Thomas Robertson

    Investment Advisor RepresentativeCRD 1642030

Unlock 63 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

ETF holdings

1 of 167

Active vs passive

$2.6B in ETFs

Passive

87%

$2.3B

Active

13%

$352M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD LARGE-CAP INDEX FUND (VV)VanguardPassiveLarge Blend$350M1,017,51213.31%

Location

Primary office

Williamston, MI

Ingham

Location

Williamston, MI

Headquartered in Williamston, MI, in the Midwest of the United States.

Region
Midwest
County
Ingham
Address
148 E Grand River Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth