CERTIFIED PLANNING SERVICES, LLC

RIASEC Registered
Total AUM
$28.1M
Discretionary
$18.7M
67% of AUM
Avg account
$759K
Accounts
37
Employees
1
Advisory reps
1

Firm details

Headquarters
PONTE VEDRA, Florida
CRD number
290667
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI52.36%
  • Pension & Profit Sharing Plans33.36%
  • Charitable Organizations9.92%
  • Individuals4.36%
Services
Portfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Certified Planning Services, LLC is a small, fee-based advisory firm that manages portfolios for individual and family clients, as well as small businesses. The firm provides portfolio management and consultative pension services, operating under a percentage-of-AUM fee model. Its public filings show a clear preference for pooled public funds — primarily mutual funds — supplemented by selective allocations to third‑party alternative managers in real estate and private credit. The firm is not identified as an active ESG investor. Investment activity tilts toward using packaged vehicles for core allocations rather than public equity selection at the single-stock level. That structure suggests a focus on manager selection and diversified exposure through mutual funds and external alternative managers rather than concentrated stock bets. Custody is concentrated at a single major custodian, which supports execution and reporting for the firm’s discretionary accounts.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 63%, Exchange Traded Equities 35%, Investment Grade Corp Bonds 1%, Cash & Cash Equivalents 1%63%
  • Public Funds/Mutual Funds63%
  • Exchange Traded Equities35%
  • Investment Grade Corp Bonds1%
  • Cash & Cash Equivalents1%

Contacts

1 of 1
  • MARK BALLENGER

    MemberCRD 2810252

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

PONTE VEDRA, FL

SAINT JOHNS

Location

PONTE VEDRA, FL

Headquartered in PONTE VEDRA, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.

Metro area
Jacksonville-St. Marys-Palatka, FL-GA
Region
South
County
SAINT JOHNS
Address
822 A1A N
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth