CERTIFIED PLANNING SERVICES, LLC
Firm details
- Headquarters
- PONTE VEDRA, Florida
- CRD number
- 290667
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI52.36%
- Pension & Profit Sharing Plans33.36%
- Charitable Organizations9.92%
- Individuals4.36%
- Services
- Portfolio Management for IndividualsPension Consulting
Firm profile
FINTRXOverview
Certified Planning Services, LLC is a small, fee-based advisory firm that manages portfolios for individual and family clients, as well as small businesses. The firm provides portfolio management and consultative pension services, operating under a percentage-of-AUM fee model. Its public filings show a clear preference for pooled public funds — primarily mutual funds — supplemented by selective allocations to third‑party alternative managers in real estate and private credit. The firm is not identified as an active ESG investor. Investment activity tilts toward using packaged vehicles for core allocations rather than public equity selection at the single-stock level. That structure suggests a focus on manager selection and diversified exposure through mutual funds and external alternative managers rather than concentrated stock bets. Custody is concentrated at a single major custodian, which supports execution and reporting for the firm’s discretionary accounts.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds63%
- Exchange Traded Equities35%
- Investment Grade Corp Bonds1%
- Cash & Cash Equivalents1%
Contacts
1 of 1MARK BALLENGER
MemberCRD 2810252
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
PONTE VEDRA, FL
SAINT JOHNS
Location
PONTE VEDRA, FL
Headquartered in PONTE VEDRA, FL, anchoring the Jacksonville-St. Marys-Palatka, FL-GA metro in the South.
- Metro area
- Jacksonville-St. Marys-Palatka, FL-GA
- Region
- South
- County
- SAINT JOHNS
- Address
- 822 A1A N
- Time zone
- ET (UTC-5)
- Office locations
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