CENTRAL WEALTH MANAGEMENT LLC
Firm details
- Headquarters
- MADISON, Wisconsin
- CRD number
- 293172
- Registered since
- December 19, 2025
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI80.78%
- Individuals15.04%
- Other4.18%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Central Wealth Management LLC is an independent registered investment adviser organized as an LLC and run by an individual owner. The firm focuses on financial planning and portfolio management for individual and family clients and for small businesses. Its fee model combines a percentage-of-assets-under-management component with fixed-fee arrangements, and it manages primarily discretionary mandates. Investment-wise, the firm shows a clear preference for equity exposures, leaning heavily on exchange-traded equities and ETFs as core building blocks. It also allocates client capital to private market and hedge strategies through third-party managers, and it retains the capacity to act as sponsor, general partner, or managing member of pooled investment vehicles. Central Wealth Management is not classified as an active ESG investor and is not positioned as a multi-state adviser for regulatory purposes.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities50%
- Public Funds/Mutual Funds44%
- Investment Grade Corp Bonds5%
- Cash & Cash Equivalents1%
Contacts
1 of 1ERIC HEITING
Founder and PresidentCRD 3052881
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MADISON, WI
DANE
Location
MADISON, WI
Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.
- Metro area
- Madison-Janesville-Beloit, WI
- Region
- Midwest
- County
- DANE
- Address
- 1111 Deming Way
- Time zone
- CT (UTC-6)
- Office locations
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