AMERICAN INVESTMENT ADVISORS INC

RIASEC RegisteredEst. 2024
Total AUM
$138M
Discretionary
$121M
88% of AUM
Avg account
$783K
Accounts
176
Employees
2
Advisory reps
1

Firm details

Headquarters
MADISON, Wisconsin
CRD number
104579
Registered since
July 24, 2024
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI65.5%
  • Individuals18.69%
  • Pension & Profit Sharing Plans14.82%
  • Charitable Organizations0.94%
  • Corporations / Businesses0.05%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

American Investment Advisors Inc is an independent registered investment adviser that focuses on fee-based portfolio management and financial planning for individuals, families and small businesses. The firm operates on a percentage-of-AUM fee model and leans toward equity-dominant portfolios, with a stated preference for non-exchange traded equities. Its client base spans individual and family relationships as well as some institutional accounts. The firm is not positioned as an ESG or multi-state specialist and does not list pension consulting or capital allocation as primary activities. Investment activity centers on discretionary portfolio management: the majority of client assets are managed on a discretionary basis, allowing the firm to implement concentrated equity exposures and tailor allocations across individualized accounts. The firm’s advisory scope is straightforward—financial planning and portfolio management—so strategies and product selections are executed through those core services rather than through delegated external capital-allocation platforms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Non-Exchange Traded Equities 85%, Exchange Traded Equities 9%, Cash & Cash Equivalents 6%85%
  • Non-Exchange Traded Equities85%
  • Exchange Traded Equities9%
  • Cash & Cash Equivalents6%

Contacts

1 of 1
  • WILLIAM BULLOCK

    Owner, PresidentCRD 2820717

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MADISON, WI

DANE

Location

MADISON, WI

Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
3330 University Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth