Carolina Strategy, LLC

Overview

Carolina Strategy, LLC is an independent registered investment adviser that provides fee-based financial planning and discretionary portfolio management primarily for individuals, families and small businesses, with capacity to serve institutional clients. The firm offers both percentage-of-AUM and fixed-fee billing and includes pension consulting among its advisory services. Investment appetite skews toward liquid equity exposure: exchange-traded equities are the single largest asset type on its books and the firm lists equities as its stated preference. Carolina Strategy does not profile itself as an active ESG investor and operates with its advisory infrastructure as a privately owned, individual-run RIA that registered with the SEC in 2025. The firm is not structured as a capital allocator, so when it accesses alternative strategies it does so through third-party external managers and pooled vehicles rather than direct principal investments. Custody and trading are concentrated through Charles Schwab & Co., Inc., which supports the firm’s emphasis on tradable, liquid instruments such as ETFs and listed stocks alongside mutual fund allocations.

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Location & Offices