CAPITAL FOCUS, INC.

RIASEC Registered
Total AUM
$16.3M
Discretionary
$0
0% of AUM
Avg account
$510K
Accounts
32
Employees
1
Advisory reps
3

Firm details

Headquarters
GREENVILLE, South Carolina
CRD number
152149
Fee structure
Percentage of AUM, Hourly Charges
Client types
  • Individuals61.22%
  • HNWI38.78%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Capital Focus, Inc. is an independent, privately owned registered investment adviser that serves individual and family clients, with a service emphasis on financial planning and portfolio management for individuals and small businesses. The firm operates under a fee model that combines a percentage of assets under management with hourly charges, and it is categorized as an adviser that does not act as a capital allocator — instead it blends discretionary guidance with client-directed (non‑discretionary) relationships. Investment activity centers on public equities, with a clear preference for exchange‑traded instruments. The firm also uses third‑party managers and product providers for alternative exposures and mutual funds. Business activities include other financial product sales, and the firm does not position itself as an active ESG investor or a multi‑state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 60%, US Government Bonds 10%, Investment Grade Corp Bonds 10%, Cash & Cash Equivalents 10%, Other 10%60%
  • Exchange Traded Equities60%
  • US Government Bonds10%
  • Investment Grade Corp Bonds10%
  • Cash & Cash Equivalents10%
  • Other10%

Contacts

3 of 3
  • BARBI FRANKLIN

    TreasurerCRD 5731034

  • LORI LESSLIE

    SecretaryCRD 5731036

  • RAMON FRANKLIN

    OwnerCRD 3068848

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

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Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

GREENVILLE, SC

GREENVILLE

Location

GREENVILLE, SC

Headquartered in GREENVILLE, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.

Metro area
Greenville-Spartanburg-Anderson, SC
Region
South
County
GREENVILLE
Address
412 Pettigru St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth