ADVANCED PLANNING, INC.

RIASEC Registered
Total AUM
$48.8M
Discretionary
$44.5M
91% of AUM
Avg account
$128K
Accounts
380
Employees
4
Advisory reps
2

Firm details

Headquarters
GREENVILLE, South Carolina
CRD number
158753
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Commissions
Client types
  • Individuals54.38%
  • HNWI45.62%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Advanced Planning, Inc. is an independent registered investment adviser operating as a corporation that serves individual and family clients. The firm provides financial planning and portfolio management for individuals and small businesses and also maintains business lines as a registered representative of a broker-dealer and as an insurance broker. Its fee structure is a mix of percentage-of-AUM, hourly charges, fixed fees and commissions, which aligns with a hybrid advisory and product-distribution model. Investment activity emphasizes public funds and mutual funds as the primary vehicle for client portfolios. The adviser does not position itself as an active ESG investor, does not function as a multi-state adviser, and does not list pension consulting or related-adviser services. Owner control is individual-led, which translates into a relatively compact firm structure focused on direct client relationships and tailored planning engagements.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 32%, Exchange Traded Equities 31%, Investment Grade Corp Bonds 22%, Cash & Cash Equivalents 9%, State & Local Bonds 3%, US Government Bonds 1%32%
  • Public Funds/Mutual Funds32%
  • Exchange Traded Equities31%
  • Investment Grade Corp Bonds22%
  • Cash & Cash Equivalents9%
  • State & Local Bonds3%

Contacts

2 of 2
  • CARROLL CARSON

    PrincipalCRD 1887604

  • JOSEPH GRIM

    Financial AdvisorCRD 5545016

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

GREENVILLE, SC

GREENVILLE

Location

GREENVILLE, SC

Headquartered in GREENVILLE, SC, anchoring the Greenville-Spartanburg-Anderson, SC metro in the South.

Metro area
Greenville-Spartanburg-Anderson, SC
Region
South
County
GREENVILLE
Address
1520 E North St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth