BLUE JAY FINANCIAL GROUP, LLC

RIASEC RegisteredEst. 2025
Total AUM
$113M
Discretionary
$113M
99% of AUM
Avg account
$168K
Accounts
676
Employees
9
Advisory reps
4

Firm details

Headquarters
DEFIANCE, Ohio
CRD number
296467
Registered since
December 11, 2025
Custodians
CHARLES SCHWAB & CO., INC., SEI INVESTMENTS DISTRIBUTION CO.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals61.89%
  • HNWI37.23%
  • Pension & Profit Sharing Plans0.88%
Services
Financial PlanningPortfolio Management for IndividualsPension Consulting

Firm profile

FINTRX

Overview

Blue Jay Financial Group, LLC is an independent registered investment adviser organized as an LLC and owned by an individual. The firm is SEC-registered (registration listed in 2025) and serves both individual and family clients as well as institutional clients. Its advisory services include financial planning, portfolio management for individuals and small businesses, and pension consulting services (the firm provides pension-related consulting but is not designated as a pension consultant in filings). Fee arrangements are flexible and include asset-based fees, hourly charges, and fixed-fee engagements. Blue Jay does not identify as an active ESG investor and is not marked as a multi-state adviser in the available data.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 90%, Exchange Traded Equities 5%, Cash & Cash Equivalents 5%90%
  • Public Funds/Mutual Funds90%
  • Exchange Traded Equities5%
  • Cash & Cash Equivalents5%

Contacts

3 of 4
  • Michael Willitzer

    Investment Adviser RepresentativeCRD 8202985

  • JASON BERNAL

    FounderCRD 5726892

  • CALEB FRANKART

    Financial AdvisorCRD 6169490

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

DEFIANCE, OH

DEFIANCE

Location

DEFIANCE, OH

Headquartered in DEFIANCE, OH, in the Midwest of the United States.

Region
Midwest
County
DEFIANCE
Address
509 4th St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth