ALPHA PLANNING AND FINANCIAL SERVICES, INC.

RIASEC RegisteredEst. 2026
Total AUM
$113M
Discretionary
$113M
100% of AUM
Avg account
$195K
Accounts
578
Employees
5
Advisory reps
2

Firm details

Headquarters
SOLON, Ohio
CRD number
130842
Registered since
January 15, 2026
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • Individuals52.47%
  • HNWI46.68%
  • Pension & Profit Sharing Plans0.85%
Services
Financial PlanningPortfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Alpha Planning And Financial Services, Inc. is an independent registered investment adviser organized as a corporation under individual ownership. The firm is SEC-registered (2026) and identifies as a capital allocator that serves both individual and family clients as well as institutional accounts. Its advisory scope includes comprehensive financial planning, portfolio management for individuals and small businesses, and the selection of external managers. Fee arrangements are flexible and include percentage-of-AUM billing alongside hourly and fixed-fee engagements. The firm does not position itself as an active ESG investor and is not registered as a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 55%, Exchange Traded Equities 42%, Cash & Cash Equivalents 2%, Investment Grade Corp Bonds 1%55%
  • Public Funds/Mutual Funds55%
  • Exchange Traded Equities42%
  • Cash & Cash Equivalents2%
  • Investment Grade Corp Bonds1%

Contacts

2 of 2
  • Aaron Simpson

    Financial AdvisorCRD 6950543

  • JOHN GOODSON

    Associate, Financial AdvisorCRD 6248346

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

Location

Primary office

SOLON, OH

CUYAHOGA

Location

SOLON, OH

Headquartered in SOLON, OH, anchoring the Cleveland-Akron-Canton, OH metro in the Midwest.

Metro area
Cleveland-Akron-Canton, OH
Region
Midwest
County
CUYAHOGA
Address
31005 Bainbridge Rd
Time zone
ET (UTC-5)
Office locations

Similar firms

Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth