BLUE CHIP PARTNERS, LLC

RIASEC RegisteredEst. 2005
Total AUM
$1.9B
Discretionary
$1.9B
99% of AUM
Avg account
$585K
Accounts
3,207
Employees
34
Advisory reps
21

Firm details

Headquarters
FARMINGTON HILLS, Michigan
CRD number
132437
Registered since
September 30, 2005
Custodians
RAYMOND JAMES & ASSOCIATES, INC., CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI89.41%
  • Individuals9.52%
  • Charitable Organizations0.6%
  • Pension & Profit Sharing Plans0.35%
  • Corporations / Businesses0.12%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Blue Chip Partners, LLC is an independent registered investment adviser organized as an LLC and operating since 2005. The firm serves individuals, families and institutional clients, with a focus on financial planning and discretionary portfolio management for individuals and small businesses. Its fees combine a percentage-of-assets model with fixed-fee engagements. The adviser does not position itself as a capital allocator and is not identified as an active ESG investor. It maintains professional relationships with accounting and law firms, suggesting a modest referral and service network to support wealth-planning work. Blue Chip Partners has been recognized in industry rankings, including placements on Financial Times’ Top 300 RIAs (2020), FA Magazine’s Top RIA Firms (2020), and Forbes’ lists in 2023 and 2024.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 75%, Public Funds/Mutual Funds 18%, Cash & Cash Equivalents 5%, Non-Exchange Traded Equities 1%, Other 1%75%
  • Exchange Traded Equities75%
  • Public Funds/Mutual Funds18%
  • Cash & Cash Equivalents5%
  • Non-Exchange Traded Equities1%
  • Other1%

Owners & executives

3 of 4
  • ROBERT STEINBERG

    Founder & CEOCRD 1478400

  • Eric Donofrio

    Chief Compliance OfficerCRD 7092282

  • DANIEL DUSINA

    Chief Investment OfficerCRD 6569209

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Contacts

3 of 17
  • Mitchell Kahl

    Financial AssociateCRD 8037411

  • Cody Vanderhagen

    Financial AdvisorCRD 7311427

  • MATTHEW MONDOUX

    Partner and Senior Financial AdvisorCRD 5544221

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 87

Active vs passive

$503M in ETFs

Passive

52%

$261M

Active

47%

$242M

ETFProviderStyleCategoryValueShares% of portfolio
FIDELITY TOTAL BOND ETF (FBND)FidelityActiveIntermediate Core Plus Bond$136M2,979,02627.02%

Location

Primary office

FARMINGTON HILLS, MI

OAKLAND

Location

FARMINGTON HILLS, MI

Headquartered in FARMINGTON HILLS, MI, anchoring the Detroit-Warren-Ann Arbor, MI metro in the Midwest.

Metro area
Detroit-Warren-Ann Arbor, MI
Region
Midwest
County
OAKLAND
Address
38505 Country Club Dr
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth