BLONG FINANCIAL

RIASEC RegisteredEst. 2022
Total AUM
$202M
Discretionary
$188M
93% of AUM
Avg account
$426K
Accounts
474
Employees
2
Advisory reps
2

Firm details

Headquarters
MEMPHIS, Tennessee
CRD number
164746
Registered since
March 3, 2022
Custodians
NATIONAL FINANCIAL SERVICES LLC, CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI82.07%
  • Individuals17.93%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Blong Financial is an independent registered investment adviser operating as a limited liability company. The firm provides fee-based advice priced as a percentage of assets under management and focuses on financial planning and portfolio management for individual clients and small businesses. Its client base is composed primarily of individuals and families, and the firm does not describe itself as an active ESG investor or a pension consultant. Ownership is a mix of a domestic entity and an individual. Blong Financial lists an accounting affiliation among its industry relationships, which may influence how it integrates tax and reporting considerations into client planning and portfolio work.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 80%, Cash & Cash Equivalents 13%, Public Funds/Mutual Funds 5%, US Government Bonds 2%80%
  • Exchange Traded Equities80%
  • Cash & Cash Equivalents13%
  • Public Funds/Mutual Funds5%
  • US Government Bonds2%

Contacts

2 of 2
  • DENNIS LONG

    PresidentCRD 2995012

  • ROBERT CURRY

    Financial AdvisorCRD 5059670

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 5

Active vs passive

$19.1M in ETFs

Passive

22%

$4.2M

Active

4%

$14.8M

ETFProviderStyleCategoryValueShares% of portfolio
FUNDSTRAT GRANNY SHOTS US LARGE CAP ETF (GRNY)Fundstrat Capital$14.1M589,89773.88%

Location

Primary office

MEMPHIS, TN

SHELBY

Location

MEMPHIS, TN

Headquartered in MEMPHIS, TN, anchoring the Memphis-Forrest City, TN-MS-AR metro in the South.

Metro area
Memphis-Forrest City, TN-MS-AR
Region
South
County
SHELBY
Address
5391 Normandy Ave
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth