Berkshire Money Management, Inc.

RIASEC RegisteredEst. 2003
Total AUM
$1.2B
Discretionary
$1.2B
100% of AUM
Avg account
$520K
Accounts
2,362
Employees
22
Advisory reps
12

Firm details

Headquarters
Dalton, Massachusetts
CRD number
124873
Registered since
January 29, 2003
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI78.66%
  • Individuals17.45%
  • Corporations / Businesses2.17%
  • Pension & Profit Sharing Plans1.61%
  • Charitable Organizations0.12%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Berkshire Money Management, Inc. is an independent, SEC-registered advisory firm formed in 2003 and owned by an individual. The firm serves both individual and family clients as well as institutional relationships, providing financial planning and discretionary portfolio management for individuals, small businesses, and institutions. It also operates as an insurance broker and charges clients via a mix of percentage-of-AUM fees, hourly fees, and fixed fees. Berkshire does not identify as an active ESG investor and is not a multi-state adviser.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, Public Funds/Mutual Funds 7%, US Government Bonds 3%, Cash & Cash Equivalents 2%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Private Funds 1%87%
  • Exchange Traded Equities87%
  • Public Funds/Mutual Funds7%
  • US Government Bonds3%
  • Cash & Cash Equivalents2%
  • State & Local Bonds1%

Owners & executives

1 of 1
  • Natalie Wheeler

    Natalie Wheeler

    Chief Operating OfficerCRD 6632130

Contacts

3 of 11
  • Brendan Bullett

    Brendan Bullett

    Financial AdvisorCRD 4477713

  • Lauren Russo

    Lauren Russo

    Financial PlannerCRD 6950535

  • Zachary Marcotte

    Zachary Marcotte

    Director of Financial PlanningCRD 6216786

Unlock 8 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 118

Active vs passive

$2.5B in ETFs

Passive

82%

$2B

Active

6%

$454M

ETFProviderStyleCategoryValueShares% of portfolio
SPDR S&P 500 ETF TRUST (SPY)State StreetPassiveLarge Blend$251M336,18710.23%

Location

Primary office

Dalton, MA

Berkshire

Location

Dalton, MA

Headquartered in Dalton, MA, in the Northeast of the United States.

Region
Northeast
County
Berkshire
Address
161 Main St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth