BAY RIVERS GROUP WEALTH PARTNERS

RIASEC RegisteredEst. 2017
Total AUM
$326M
Discretionary
$322M
99% of AUM
Avg account
$357K
Accounts
913
Employees
4
Advisory reps
4

Firm details

Headquarters
WILLIAMSBURG, Virginia
CRD number
290095
Registered since
October 27, 2017
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI72.49%
  • Individuals26.4%
  • Charitable Organizations0.93%
  • Corporations / Businesses0.17%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

BAY Rivers Group Wealth Partners is an independent registered investment adviser that began SEC registration in 2017 and operates as a capital allocator for a mixed client base of individuals, families and institutional accounts. The firm offers comprehensive financial planning alongside discretionary portfolio management for individuals, small businesses and institutional clients, and it acts as a selector of third‑party advisers when appropriate. Fee arrangements are flexible—percentage of AUM, hourly charges and fixed fees are all used—allowing the firm to tailor billing to client needs. Investment activity shows a clear tilt toward public equities and exchange‑traded instruments, with a preference for liquid, listed securities as the primary portfolio building blocks. As a capital allocator, BAY Rivers Group Wealth Partners also engages third‑party managers and uses outside solutions where specialist expertise or access to specific strategies is required. BAY Rivers Group Wealth Partners is not identified as an active ESG investor and its adviser registration is single‑state rather than multi‑state.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 48%, Public Funds/Mutual Funds 34%, US Government Bonds 13%, Cash & Cash Equivalents 5%48%
  • Exchange Traded Equities48%
  • Public Funds/Mutual Funds34%
  • US Government Bonds13%
  • Cash & Cash Equivalents5%

Contacts

3 of 4
  • Bruce Lemley

    PartnerCRD 2972820

  • Will Gibson

    AdvisorsCRD 7149600

  • ALAN BRODERICK

    PartnerCRD 4221869

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 41

Active vs passive

$123M in ETFs

Passive

74%

$91.3M

Active

20%

$32.1M

ETFProviderStyleCategoryValueShares% of portfolio
ISHARES FLEXIBLE INCOME ACTIVE ETF (BINC)BlackRockActiveMultisector Bond$10.7M206,2508.68%

Location

Primary office

WILLIAMSBURG, VA

JAMES CITY

Location

WILLIAMSBURG, VA

Headquartered in WILLIAMSBURG, VA, anchoring the Virginia Beach-Norfolk, VA-NC metro in the South.

Metro area
Virginia Beach-Norfolk, VA-NC
Region
South
County
JAMES CITY
Address
5107 Center St
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth