BAKER JENSEN INVESTMENT ADVISORS, LLC

RIASEC Registered
Total AUM
$38.9M
Discretionary
$37.5M
96% of AUM
Avg account
$671K
Accounts
58
Employees
1
Advisory reps
1

Firm details

Headquarters
SAN CLEMENTE, California
CRD number
115086
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI76.63%
  • Individuals10.16%
  • Corporations / Businesses9.59%
  • Pension & Profit Sharing Plans3.63%
Services
Portfolio Management for IndividualsSelection of Other Advisers

Firm profile

FINTRX

Overview

Baker Jensen Investment Advisors, LLC is a small, client-focused advisory firm that manages concentrated assets for individuals, families and select institutional clients. The firm’s work centers on discretionary portfolio management for individuals and small businesses and on selecting third-party advisers when outside expertise is required. Its business model blends fee-for-service arrangements — percentage of AUM plus hourly and fixed-fee options — which lets the firm tailor billing to client needs. Investment activity skews to pooled public funds and third‑party managers rather than building large direct equity sleeves in-house. The firm functions as a capital allocator: it combines mutual fund strategies with selectively allocated private placements to meet client objectives. Baker Jensen emphasizes model construction using off‑the‑shelf mutual funds for core exposure and supplements those with manager-selected alternative investments where appropriate. Custody is concentrated, which supports operational simplicity and consolidated reporting for the small client base. The firm is not positioned as an ESG investor, does not act as a pension consultant, and is not reported as a multi‑state adviser.

Assets & Accounts

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 84%, Exchange Traded Equities 8%, US Government Bonds 5%, Cash & Cash Equivalents 3%84%
  • Public Funds/Mutual Funds84%
  • Exchange Traded Equities8%
  • US Government Bonds5%
  • Cash & Cash Equivalents3%

Contacts

1 of 1
  • RICHARD JENSEN

    Managing DirectorCRD 2361078

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

SAN CLEMENTE, CA

ORANGE

Location

SAN CLEMENTE, CA

Headquartered in SAN CLEMENTE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.

Metro area
Los Angeles-Long Beach, CA
Region
West
County
ORANGE
Address
501 N El Camino Real
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth