BAKER JENSEN INVESTMENT ADVISORS, LLC
Firm details
- Headquarters
- SAN CLEMENTE, California
- CRD number
- 115086
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI76.63%
- Individuals10.16%
- Corporations / Businesses9.59%
- Pension & Profit Sharing Plans3.63%
- Services
- Portfolio Management for IndividualsSelection of Other Advisers
Firm profile
FINTRXOverview
Baker Jensen Investment Advisors, LLC is a small, client-focused advisory firm that manages concentrated assets for individuals, families and select institutional clients. The firm’s work centers on discretionary portfolio management for individuals and small businesses and on selecting third-party advisers when outside expertise is required. Its business model blends fee-for-service arrangements — percentage of AUM plus hourly and fixed-fee options — which lets the firm tailor billing to client needs. Investment activity skews to pooled public funds and third‑party managers rather than building large direct equity sleeves in-house. The firm functions as a capital allocator: it combines mutual fund strategies with selectively allocated private placements to meet client objectives. Baker Jensen emphasizes model construction using off‑the‑shelf mutual funds for core exposure and supplements those with manager-selected alternative investments where appropriate. Custody is concentrated, which supports operational simplicity and consolidated reporting for the small client base. The firm is not positioned as an ESG investor, does not act as a pension consultant, and is not reported as a multi‑state adviser.
Assets & Accounts
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds84%
- Exchange Traded Equities8%
- US Government Bonds5%
- Cash & Cash Equivalents3%
Contacts
1 of 1RICHARD JENSEN
Managing DirectorCRD 2361078
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SAN CLEMENTE, CA
ORANGE
Location
SAN CLEMENTE, CA
Headquartered in SAN CLEMENTE, CA, anchoring the Los Angeles-Long Beach, CA metro in the West.
- Metro area
- Los Angeles-Long Beach, CA
- Region
- West
- County
- ORANGE
- Address
- 501 N El Camino Real
- Time zone
- PT (UTC-8)
- Office locations
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