Asset Advisory Group, Inc.

RIASEC RegisteredEst. 1994
Total AUM
$480M
Discretionary
$453M
94% of AUM
Avg account
$758K
Accounts
633
Employees
5
Advisory reps
2

Firm details

Headquarters
Kinnelon, New Jersey
CRD number
106618
Registered since
April 26, 1994
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI94%
  • Individuals6%
Services
Financial PlanningPortfolio Management for IndividualsEducational Seminars / Workshops

Firm profile

FINTRX

Overview

Asset Advisory Group, Inc. is an independent registered investment adviser that has been SEC-registered since 1994 and is owned privately. The firm serves individual and family clients, offering financial planning, portfolio management for individuals and small businesses, and educational seminars and workshops. Its fee arrangements include asset-based fees, hourly charges, and fixed fees. Asset Advisory Group does not position itself as a capital allocator and is not identified as an active ESG investor or a multi-state adviser. The firm received recognition in 2020 when FA Magazine listed it among Top RIA Firms.

Assets & Accounts

Public Holdings

Investments & Alternatives

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 51%, Exchange Traded Equities 24%, US Government Bonds 13%, Cash & Cash Equivalents 8%, State & Local Bonds 4%51%
  • Public Funds/Mutual Funds51%
  • Exchange Traded Equities24%
  • US Government Bonds13%
  • Cash & Cash Equivalents8%
  • State & Local Bonds4%

Contacts

2 of 2
  • Amanda Mcgrath

    Amanda Mcgrath

    Partner, Senior Wealth AdvisorCRD 5198869

  • Paul Zoch

    Paul Zoch

    Founder & PrincipalCRD 727907

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 44

Active vs passive

$133M in ETFs

Passive

73%

$97.4M

Active

20%

$35.8M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND (VCSH)VanguardPassiveShort Term Bond$11.9M150,2588.92%

Location

Primary office

Kinnelon, NJ

Morris

Location

Kinnelon, NJ

Headquartered in Kinnelon, NJ, anchoring the New York-Newark, NY-NJ-CT-PA metro in the Northeast.

Metro area
New York-Newark, NY-NJ-CT-PA
Region
Northeast
County
Morris
Address
170 Kinnelon Rd
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth