APPLIED CAPITAL LLC

RIASEC RegisteredEst. 2019
Total AUM
$358M
Discretionary
$358M
100% of AUM
Avg account
$163K
Accounts
2,200
Employees
9
Advisory reps
10

Firm details

Headquarters
LITTLE ROCK, Arkansas
CRD number
166175
Registered since
April 26, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM
Client types
  • HNWI53.63%
  • Individuals46.37%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Applied Capital LLC is a fee-based independent registered investment adviser that focuses on financial planning and portfolio management for individuals and families. The firm runs portfolios that are heavily centered on pooled public funds and ETFs as core equity exposure, supplemented by targeted allocations to alternatives for diversification and yield. Investment activity shows a tilt toward manager-sourced mutual funds and ETFs rather than direct-stock concentration, and the manager’s playbook emphasizes broad-market and factor-oriented equity exposure alongside income and real-asset sleeves. Applied Capital charges a percentage-of-AUM fee and appears to position itself as a multi-portfolio manager for private clients, blending core public funds with select alternative allocations. The firm is not characterized as an active ESG investor and maintains relationships with outside accounting professionals, suggesting coordination with tax and financial reporting advisors in client planning.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Public Funds/Mutual Funds 95%, Exchange Traded Equities 2%, US Government Bonds 2%, Cash & Cash Equivalents 1%95%
  • Public Funds/Mutual Funds95%
  • Exchange Traded Equities2%
  • US Government Bonds2%
  • Cash & Cash Equivalents1%

Owners & executives

1 of 1
  • Christopher Williams

    Chief Compliance OfficerCRD 7349572

Contacts

3 of 9
  • David Cleveland

    Financial AdvisorCRD 7636576

  • Cannon Pace

    Financial AdvisorCRD 7565986

  • Timothy Cantrell

    Principal & Financial AdvisorCRD 6071087

Unlock 6 more contacts

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 47

Active vs passive

$267M in ETFs

Passive

49%

$130M

Active

49%

$137M

ETFProviderStyleCategoryValueShares% of portfolio
DIMENSIONAL US CORE EQUITY 2 ETF (DFAC)DimensionalActiveLarge Blend$53.7M1,382,07720.09%

Location

Primary office

LITTLE ROCK, AR

PULASKI

Location

LITTLE ROCK, AR

Headquartered in LITTLE ROCK, AR, anchoring the Little Rock-North Little Rock, AR metro in the South.

Metro area
Little Rock-North Little Rock, AR
Region
South
County
PULASKI
Address
415 N McKinley St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth