APPLIED CAPITAL LLC
Firm details
- Headquarters
- LITTLE ROCK, Arkansas
- CRD number
- 166175
- Registered since
- April 26, 2019
- Website
- appliedcapital.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI53.63%
- Individuals46.37%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Applied Capital LLC is a fee-based independent registered investment adviser that focuses on financial planning and portfolio management for individuals and families. The firm runs portfolios that are heavily centered on pooled public funds and ETFs as core equity exposure, supplemented by targeted allocations to alternatives for diversification and yield. Investment activity shows a tilt toward manager-sourced mutual funds and ETFs rather than direct-stock concentration, and the manager’s playbook emphasizes broad-market and factor-oriented equity exposure alongside income and real-asset sleeves. Applied Capital charges a percentage-of-AUM fee and appears to position itself as a multi-portfolio manager for private clients, blending core public funds with select alternative allocations. The firm is not characterized as an active ESG investor and maintains relationships with outside accounting professionals, suggesting coordination with tax and financial reporting advisors in client planning.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds95%
- Exchange Traded Equities2%
- US Government Bonds2%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1Christopher Williams
Chief Compliance OfficerCRD 7349572
Contacts
3 of 9David Cleveland
Financial AdvisorCRD 7636576
Cannon Pace
Financial AdvisorCRD 7565986
Timothy Cantrell
Principal & Financial AdvisorCRD 6071087
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 47Active vs passive
$267M in ETFs
49%
$130M
49%
$137M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US CORE EQUITY 2 ETF (DFAC) | Dimensional | Active | Large Blend | $53.7M | 1,382,077 | 20.09% |
Location
LITTLE ROCK, AR
PULASKI
Location
LITTLE ROCK, AR
Headquartered in LITTLE ROCK, AR, anchoring the Little Rock-North Little Rock, AR metro in the South.
- Metro area
- Little Rock-North Little Rock, AR
- Region
- South
- County
- PULASKI
- Address
- 415 N McKinley St
- Time zone
- CT (UTC-6)
- Office locations
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