Applied Capital LLC
Firm details
- Headquarters
- Little Rock, Arkansas
- CRD number
- 166175
- Registered since
- April 26, 2019
- Website
- appliedcapital.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM
- Client types
- HNWI53.63%
- Individuals46.37%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Applied Capital LLC is an independent registered investment adviser organized as an LLC and SEC-registered since 2019. The firm is owner-operated and focuses its advisory services on individuals, families and small businesses, delivering financial planning and discretionary portfolio management on a fee-for-service basis (percentage of AUM). The adviser does not identify as an active ESG investor and is not positioned as a capital allocator; its public filings list accounting professionals among its industry affiliations.
Assets & Accounts
Public Holdings
Investments & Alternatives
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Public Funds/Mutual Funds95%
- Exchange Traded Equities2%
- US Government Bonds2%
- Cash & Cash Equivalents1%
Owners & executives
1 of 1
Christopher Williams
Chief Compliance OfficerCRD 7349572
Contacts
3 of 9David Cleveland
Financial AdvisorCRD 7636576
Cannon Pace
Financial AdvisorCRD 7565986

Timothy Cantrell
Principal & Financial AdvisorCRD 6071087
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 50Active vs passive
$310M in ETFs
50%
$153M
48%
$156M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| DIMENSIONAL US CORE EQUITY 2 ETF (DFAC) | Dimensional | Active | Large Blend | $62.3M | 1,403,337 | 20.10% |
Location
Little Rock, AR
Pulaski
Location
Little Rock, AR
Headquartered in Little Rock, AR, anchoring the Little Rock-North Little Rock, AR metro in the South.
- Metro area
- Little Rock-North Little Rock, AR
- Region
- South
- County
- Pulaski
- Address
- 415 N Mc Kinley St
- Time zone
- CT (UTC-6)
- Office locations
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