AMPLIFY FINANCIAL, LLC

RIASEC RegisteredEst. 2023
Total AUM
$231M
Discretionary
$231M
100% of AUM
Avg account
$154K
Accounts
1,494
Employees
7
Advisory reps
8

Firm details

Headquarters
Scottsdale, Arizona
CRD number
325721
Registered since
October 20, 2023
Custodians
CHARLES SCHWAB & CO., INC., PERSHING LLC
Fee structure
Other
Client types
  • HNWI64.56%
  • Individuals33.55%
  • Corporations / Businesses1.2%
  • Pension & Profit Sharing Plans0.39%
  • Charitable Organizations0.29%
Services
Portfolio Management for IndividualsPortfolio Management for Institutional Clients

Firm profile

FINTRX

Overview

Amplify Financial, LLC is a recently SEC-registered advisory firm (2023) that focuses on portfolio management for individuals, small businesses and institutional/business clients. The firm shows a clear tilt toward public equities as its primary allocation preference and appears to use a managed, discretionary model across most client relationships. Amplify Financial maintains broker-dealer and insurance company affiliations, which suggests it integrates third-party product platforms and insurance solutions alongside its advisory services. Its fee structure is listed as "other," indicating non-standard or customized fee arrangements rather than a simple percentage-of-assets model. The adviser is not positioned as an ESG specialist, a pension consultant, or a capital allocator.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 72%, US Government Bonds 13%, Public Funds/Mutual Funds 9%, Derivatives 6%72%
  • Exchange Traded Equities72%
  • US Government Bonds13%
  • Public Funds/Mutual Funds9%
  • Derivatives6%

Owners & executives

3 of 4
  • Jason Rowley

    Chief of StaffCRD 8069047

  • DAVID HATFIELD

    Chief Technology OfficerCRD 6196051

  • PEGGY GARCIA

    Chief Compliance OfficerCRD 5041087

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Contacts

3 of 4
  • Kodi Thruston

    Investment AnalystCRD 7030794

  • CLAUDIU BARBOS

    TraderCRD 4032087

  • William Bayuk

    Portfolio StrategistCRD 6452377

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Scottsdale, AZ

MARICOPA

Location

Scottsdale, AZ

Headquartered in Scottsdale, AZ, anchoring the Phoenix-Mesa, AZ metro in the West.

Metro area
Phoenix-Mesa, AZ
Region
West
County
MARICOPA
Address
8605 E Raintree Dr
Time zone
MT (UTC-7)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth