Americana Partners, LLC

RIASEC RegisteredEst. 2019
Total AUM
$9.1B
Discretionary
$7B
77% of AUM
Avg account
$1.3M
Accounts
6,991
Employees
86
Advisory reps
54

Firm details

Headquarters
Houston, Texas
CRD number
301354
Registered since
April 17, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI74.22%
  • Charitable Organizations17.4%
  • Corporations / Businesses4.46%
  • Individuals2.58%
  • Pooled Investment Vehicles1.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Americana Partners, LLC is an independent registered investment adviser formed as an LLC and SEC-registered in 2019. The firm serves both high-net-worth individuals and institutional clients and operates as a capital allocator, combining discretionary portfolio management, financial planning, management of pooled vehicles, and selection of third-party advisers. Americana Partners also lists accounting as a business activity and reports roles as sponsor, general partner and managing member of pooled investment vehicles. Its fee model mixes percentage-of-AUM and fixed fees. The firm does not identify as an active ESG investor. Industry recognition includes repeated appearances on Forbes’ lists of Top RIA Firms (2022, 2023, 2024) and a spot on AdvisorHub’s 50 RIA Firms to Watch in 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

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Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

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CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 44%, Public Funds/Mutual Funds 25%, Other 14%, Cash & Cash Equivalents 11%, US Government Bonds 4%, State & Local Bonds 1%44%
  • Exchange Traded Equities44%
  • Public Funds/Mutual Funds25%
  • Other14%
  • Cash & Cash Equivalents11%
  • US Government Bonds4%

Owners & executives

3 of 5
  • Jason Fertitta

    Jason Fertitta

    Chief Executive Officer & Founding PartnerCRD 4460865

  • David Darst

    David Darst

    Chief Investment OfficerCRD 61129

  • Robert Wellington

    Robert Wellington

    Chief Operating OfficerCRD 5600454

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Contacts

3 of 49
  • Charles Bailey Jr

    Charles Bailey Jr

    Senior Vice PresidentCRD 5786098

  • Maria Barrientos

    Maria Barrientos

    Executive DirectorCRD 5140591

  • Robert Jones

    Robert Jones

    Managing DirectorCRD 5362937

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Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 221

Active vs passive

$1.3B in ETFs

Passive

56%

$735M

Active

40%

$568M

ETFProviderStyleCategoryValueShares% of portfolio
INNOVATOR EQUITY MANAGED FLOOR ETF (SFLR)InnovatorActiveOptions Trading$134M3,471,60110.28%

Location

Primary office

Houston, TX

Harris

Location

Houston, TX

Headquartered in Houston, TX, anchoring the Houston-The Woodlands, TX metro in the South.

Metro area
Houston-The Woodlands, TX
Region
South
County
Harris
Address
811 Louisiana St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth