Americana Partners, LLC

RIASEC Registered
Total AUM
$9.1B
Discretionary
$7B
77% of AUM
Avg account
$1.3M
Accounts
6,991
Employees
86
Advisory reps
54

Firm details

Headquarters
Houston, Texas
CRD number
301354
Registered since
April 17, 2019
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI74.22%
  • Charitable Organizations17.4%
  • Corporations / Businesses4.46%
  • Individuals2.58%
  • Pooled Investment Vehicles1.03%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Pooled Investment VehiclesPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

Americana Partners, LLC is an independent registered investment adviser organized as an LLC that registered with the SEC in 2019. The firm serves both individual and family clients as well as institutional investors and operates as a capital allocator that can select and place capital with third‑party managers. Advisory services include financial planning, portfolio management for individuals, small businesses, pooled investment vehicles and institutions, and the selection of other advisers. The firm also engages in activities as an accountant and participates as an insurance company sponsor, general partner, or managing member of pooled vehicles. Americana Partners charges fee arrangements that include percentage‑of‑AUM and fixed fees and does not position itself as an active ESG investor. Americana Partners has received several industry recognitions: placement on Forbes’ lists of top RIA firms in 2022, 2023 and 2024, and inclusion on AdvisorHub’s “50 RIA Firms to Watch” in 2026.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 44%, Public Funds/Mutual Funds 25%, Other 14%, Cash & Cash Equivalents 11%, US Government Bonds 4%, State & Local Bonds 1%44%
  • Exchange Traded Equities44%
  • Public Funds/Mutual Funds25%
  • Other14%
  • Cash & Cash Equivalents11%
  • US Government Bonds4%

Owners & executives

FINTRX

Contacts

FINTRX

Wealth teams

FINTRX

Newly hired reps

FINTRX

Recent M&A activity

FINTRX

Recent filings

FINTRX

Awards

FINTRX

ETF holdings

1 of 211

Active vs passive

$1.2B in ETFs

Passive

60%

$739M

Active

37%

$501M

ETFProviderStyleCategoryValueShares% of portfolio
INNOVATOR EQUITY MANAGED FLOOR ETF (SFLR)InnovatorActiveOptions Trading$141M3,611,41411.34%

Location

Primary office

Houston, TX

Harris

Location

Houston, TX

Headquartered in Houston, TX, anchoring the Houston-The Woodlands, TX metro in the South.

Metro area
Houston-The Woodlands, TX
Region
South
County
Harris
Address
811 Louisiana St
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth