American Money Management, LLC
Firm details
- Headquarters
- Rancho Santa Fe, California
- CRD number
- 115357
- Registered since
- March 4, 2002
- Website
- www.amminvest.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
- Client types
- HNWI77.8%
- Individuals19.53%
- Pension & Profit Sharing Plans1.47%
- Charitable Organizations0.8%
- Corporations / Businesses0.41%
- Services
- Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers
Firm profile
FINTRXOverview
American Money Management, LLC is an independent, SEC-registered registered investment adviser that has been operating since 2002. Organized as an LLC with individual ownership, the firm serves primarily individual and family clients and describes itself as a capital allocator. Its advisory services include financial planning, discretionary portfolio management for individuals and small businesses, portfolio management for institutions or businesses, and the selection of third-party advisers. The firm does not identify as an active ESG investor and is not registered as a multistate adviser. Fee arrangements are flexible and include asset-based fees, hourly charges, fixed fees, and performance-based components. The custody relationship is concentrated with a single large custodian, indicating centralized operational infrastructure for asset servicing.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities45%
- Public Funds/Mutual Funds37%
- Cash & Cash Equivalents8%
- US Government Bonds4%
- Private Funds3%
Owners & executives
1 of 1
Michael Moore
Chief Investment OfficerCRD 4591095
Contacts
3 of 10
Mark Myers
Senior Financial Planning AdvisorCRD 4644300

Rana Verhoog
Financial AdvisorCRD 7345801

Shay Tahar
Operations AssociateCRD 7992483
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXETF holdings
1 of 87Active vs passive
$354M in ETFs
92%
$326M
6%
$28M
| ETF | Provider | Style | Category | Value | Shares | % of portfolio |
|---|---|---|---|---|---|---|
| VANGUARD SHORT-TERM TREASURY INDEX FUND (VGSH) | Vanguard | Passive | Short Government | $41.7M | 716,987 | 11.78% |
Location
Rancho Santa Fe, CA
San Diego
Location
Rancho Santa Fe, CA
Headquartered in Rancho Santa Fe, CA, in the West of the United States.
- Region
- West
- County
- San Diego
- Address
- 14249 Rancho Santa Fe Farms Rd
- Time zone
- PT (UTC-8)
- Office locations
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