AMERICAN MONEY MANAGEMENT, LLC

RIASEC RegisteredEst. 2002
Total AUM
$844M
Discretionary
$832M
99% of AUM
Avg account
$453K
Accounts
1,862
Employees
13
Advisory reps
11

Firm details

Headquarters
RANCHO SANTA FE, California
CRD number
115357
Registered since
March 4, 2002
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees, Performance Based Fees
Client types
  • HNWI77.8%
  • Individuals19.53%
  • Pension & Profit Sharing Plans1.47%
  • Charitable Organizations0.8%
  • Corporations / Businesses0.41%
Services
Financial PlanningPortfolio Management for IndividualsPortfolio Management for Institutional ClientsSelection of Other Advisers

Firm profile

FINTRX

Overview

American Money Management, LLC is an independent registered investment adviser founded in 2002 and structured as an LLC with individual ownership. The firm focuses on serving individuals and families and provides a mix of financial planning and discretionary portfolio management across individuals, small businesses, and other business or institutional clients. It also acts as a capital allocator and conducts selection of third‑party advisers, indicating a willingness to place client capital with external managers. Fee arrangements are varied: the firm charges asset‑based fees alongside hourly and fixed fees and can assess performance‑based fees in certain circumstances. American Money Management does not identify as an active ESG investor and its regulatory/profile attributes indicate it is not set up as a multi‑state adviser or pension consultant.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 45%, Public Funds/Mutual Funds 37%, Cash & Cash Equivalents 8%, US Government Bonds 4%, Private Funds 3%, State & Local Bonds 1%, Investment Grade Corp Bonds 1%, Other 1%45%
  • Exchange Traded Equities45%
  • Public Funds/Mutual Funds37%
  • Cash & Cash Equivalents8%
  • US Government Bonds4%
  • Private Funds3%

Owners & executives

1 of 1
  • MICHAEL MOORE

    Chief Investment OfficerCRD 4591095

Contacts

3 of 10
  • MARK MYERS

    Senior Financial Planning AdvisorCRD 4644300

  • Rana Verhoog

    Financial AdvisorCRD 7345801

  • Shay Tahar

    Operations AssociateCRD 7992483

Unlock 7 more contacts

Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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ETF holdings

1 of 84

Active vs passive

$326M in ETFs

Passive

93%

$302M

Active

7%

$24.5M

ETFProviderStyleCategoryValueShares% of portfolio
VANGUARD SHORT-TERM TREASURY INDEX FUND (VGSH)VanguardPassiveShort Government$40.8M696,63212.50%

Location

Primary office

RANCHO SANTA FE, CA

SAN DIEGO

Location

RANCHO SANTA FE, CA

Headquartered in RANCHO SANTA FE, CA, in the West of the United States.

Region
West
County
SAN DIEGO
Address
14249 Rancho Santa Fe Farms Rd
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth