ALDER FINANCIAL GROUP INC
Firm details
- Headquarters
- Atlanta, Georgia
- CRD number
- 108837
- Registered since
- March 17, 2020
- Website
- alderfinancial.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Fixed Fees
- Client types
- HNWI94.85%
- Individuals4.87%
- Charitable Organizations0.17%
- Corporations / Businesses0.11%
- Services
- Financial PlanningPortfolio Management for Individuals
Firm profile
FINTRXOverview
Alder Financial Group Inc is an independent registered investment adviser focused on individuals and families, offering financial planning and portfolio management for individuals and small businesses. The firm operates a fee model that combines percentage-of-AUM pricing with fixed fees, and it emphasizes equity exposure as its primary allocation preference. According to its filings the firm is not an active ESG investor and does not claim multi-state adviser registration, yet it maintains a multi-office presence across two states. Investment implementation is largely centered on exchange-traded securities and separately managed account (SMA) structures. That approach supports a tailored, account-level focus for high-net-worth households while allowing the firm to use both individual equities and ETFs for tax and trading efficiency. Client relationships are relatively concentrated, enabling personalized planning and portfolio customization for each household.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities67%
- Investment Grade Corp Bonds14%
- US Government Bonds5%
- Public Funds/Mutual Funds5%
- Non-Investment Grade Corp Bonds3%
Contacts
2 of 2CHARLES WEBB
President, Co-FounderCRD 1711187
Lorraine Eason
Financial PlannerCRD 7804301
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
Atlanta, GA
FULTON
Location
Atlanta, GA
Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.
- Metro area
- Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
- Region
- South
- County
- FULTON
- Address
- 300 Galleria Pkwy SE
- Time zone
- ET (UTC-5)
- Office locations
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