ALDER FINANCIAL GROUP INC

RIASEC RegisteredEst. 2020
Total AUM
$224M
Discretionary
$224M
100% of AUM
Avg account
$900K
Accounts
249
Employees
3
Advisory reps
2

Firm details

Headquarters
Atlanta, Georgia
CRD number
108837
Registered since
March 17, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Fixed Fees
Client types
  • HNWI94.85%
  • Individuals4.87%
  • Charitable Organizations0.17%
  • Corporations / Businesses0.11%
Services
Financial PlanningPortfolio Management for Individuals

Firm profile

FINTRX

Overview

Alder Financial Group Inc is an independent registered investment adviser focused on individuals and families, offering financial planning and portfolio management for individuals and small businesses. The firm operates a fee model that combines percentage-of-AUM pricing with fixed fees, and it emphasizes equity exposure as its primary allocation preference. According to its filings the firm is not an active ESG investor and does not claim multi-state adviser registration, yet it maintains a multi-office presence across two states. Investment implementation is largely centered on exchange-traded securities and separately managed account (SMA) structures. That approach supports a tailored, account-level focus for high-net-worth households while allowing the firm to use both individual equities and ETFs for tax and trading efficiency. Client relationships are relatively concentrated, enabling personalized planning and portfolio customization for each household.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

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Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 67%, Investment Grade Corp Bonds 14%, US Government Bonds 5%, Public Funds/Mutual Funds 5%, Non-Investment Grade Corp Bonds 3%, Cash & Cash Equivalents 2%, Other 2%, State & Local Bonds 1%67%
  • Exchange Traded Equities67%
  • Investment Grade Corp Bonds14%
  • US Government Bonds5%
  • Public Funds/Mutual Funds5%
  • Non-Investment Grade Corp Bonds3%

Contacts

2 of 2
  • CHARLES WEBB

    President, Co-FounderCRD 1711187

  • Lorraine Eason

    Financial PlannerCRD 7804301

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

Atlanta, GA

FULTON

Location

Atlanta, GA

Headquartered in Atlanta, GA, anchoring the Atlanta--Athens-Clarke County--Sandy Springs, GA-AL metro in the South.

Metro area
Atlanta--Athens-Clarke County--Sandy Springs, GA-AL
Region
South
County
FULTON
Address
300 Galleria Pkwy SE
Time zone
ET (UTC-5)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth