2ND MARKET CAPITAL ADVISORY CORP.
Firm details
- Headquarters
- MADISON, Wisconsin
- CRD number
- 111562
- Website
- www.2ndmarketcapital.com
- Custodians
- TRADE-PMR INC.
- Fee structure
- Percentage of AUM, Performance Based Fees, Other
- Client types
- HNWI80.34%
- Individuals15.58%
- Corporations / Businesses2.48%
- Charitable Organizations1.6%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
2nd Market Capital Advisory Corp. runs a compact, equity-first advisory practice focused on discretionary portfolio management for individuals and families. The firm leans heavily into exchange‑traded instruments—both individual listed equities and ETFs—using separate managed accounts as the primary vehicle for client implementation. Fee arrangements include a percentage of AUM and performance‑based elements, which suggests some strategies are run with measurable benchmarks and potentially concentrated or outcome‑oriented sleeves. The adviser is not positioned as an ESG specialist, multi‑state adviser, pension consultant, or capital allocator; its activities center on tailored investment management for small-business owners, individuals and families. Investment decisioning appears driven by liquid, publicly traded securities with tactical positioning possible given the performance‑fee structure. Custody and operational access are routed through an independent platform, which supports SMA investment and trading across exchange‑listed products.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities99%
- Cash & Cash Equivalents1%
Owners & executives
3 of 3Simon Bowler
Chief Communications OfficerCRD 6895218
DANE BOWLER
Chief Investment OfficerCRD 6495928
ROBIN SHERMAN
President, COOCRD 2549955
Contacts
1 of 1ROSS BOWLER
PresidentCRD 1233866
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
MADISON, WI
DANE
Location
MADISON, WI
Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.
- Metro area
- Madison-Janesville-Beloit, WI
- Region
- Midwest
- County
- DANE
- Address
- 650 N High Point Rd
- Time zone
- CT (UTC-6)
- Office locations
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