2ND MARKET CAPITAL ADVISORY CORP.

RIASEC Registered
Total AUM
$47.2M
Discretionary
$47.2M
100% of AUM
Avg account
$1.3M
Accounts
37
Employees
4
Advisory reps
4

Firm details

Headquarters
MADISON, Wisconsin
CRD number
111562
Custodians
TRADE-PMR INC.
Fee structure
Percentage of AUM, Performance Based Fees, Other
Client types
  • HNWI80.34%
  • Individuals15.58%
  • Corporations / Businesses2.48%
  • Charitable Organizations1.6%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

2nd Market Capital Advisory Corp. runs a compact, equity-first advisory practice focused on discretionary portfolio management for individuals and families. The firm leans heavily into exchange‑traded instruments—both individual listed equities and ETFs—using separate managed accounts as the primary vehicle for client implementation. Fee arrangements include a percentage of AUM and performance‑based elements, which suggests some strategies are run with measurable benchmarks and potentially concentrated or outcome‑oriented sleeves. The adviser is not positioned as an ESG specialist, multi‑state adviser, pension consultant, or capital allocator; its activities center on tailored investment management for small-business owners, individuals and families. Investment decisioning appears driven by liquid, publicly traded securities with tactical positioning possible given the performance‑fee structure. Custody and operational access are routed through an independent platform, which supports SMA investment and trading across exchange‑listed products.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 99%, Cash & Cash Equivalents 1%99%
  • Exchange Traded Equities99%
  • Cash & Cash Equivalents1%

Owners & executives

3 of 3
  • Simon Bowler

    Chief Communications OfficerCRD 6895218

  • DANE BOWLER

    Chief Investment OfficerCRD 6495928

  • ROBIN SHERMAN

    President, COOCRD 2549955

Contacts

1 of 1
  • ROSS BOWLER

    PresidentCRD 1233866

Wealth teams

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Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

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Location

Primary office

MADISON, WI

DANE

Location

MADISON, WI

Headquartered in MADISON, WI, anchoring the Madison-Janesville-Beloit, WI metro in the Midwest.

Metro area
Madison-Janesville-Beloit, WI
Region
Midwest
County
DANE
Address
650 N High Point Rd
Time zone
CT (UTC-6)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth