15 EQUITY
Firm details
- Headquarters
- SANTA BARBARA, California
- CRD number
- 310628
- Registered since
- October 29, 2020
- Website
- www.15equity.com
- Custodians
- CHARLES SCHWAB & CO., INC.
- Fee structure
- Percentage of AUM, Hourly Charges, Fixed Fees
- Client types
- HNWI80.44%
- Individuals9.33%
- Corporations / Businesses7.81%
- Charitable Organizations1.56%
- Pension & Profit Sharing Plans0.86%
- Services
- Portfolio Management for Individuals
Firm profile
FINTRXOverview
15 Equity is a small, privately owned LLC registered as an investment adviser in 2020 that provides portfolio management for individuals and small businesses. The firm’s client mix is individual and family households, and its fee schedule blends percentage-of-AUM billing with hourly and fixed-fee engagements. Filings show a clear equity orientation: exchange-traded equities make up the bulk of assets under management, and the firm operates primarily as an advisory manager rather than a capital allocator or fund sponsor. It is not flagged as an active ESG investor and it does not describe pension consulting or related-adviser activities. Investment implementation appears to favor liquid, listed instruments for core exposure while using third-party managers for select alternative strategies. The firm runs both discretionary and non-discretionary mandates and uses a single primary custodian to centralize custody and trading.
Assets & Accounts
Public Holdings
Investments & Alternatives
Location & Offices
Investment profile
FINTRXTraditional investments used
Alternative investments used
Active ESG investor
Technology & operations
FINTRXCRM & tech providers
TAMPs used
Clients
FINTRXClient base
Client personas
Asset composition
- Exchange Traded Equities87%
- Investment Grade Corp Bonds9%
- US Government Bonds2%
- Cash & Cash Equivalents2%
Owners & executives
2 of 2Ashley Latourelle
Chief Compliance OfficerCRD 5315524
RAYMOND LUCIA
Chairman & CEOCRD 4504365
Contacts
3 of 4LANCE HELFERT
Managing Director, Co-Portfolio ManagerCRD 2692919
RYAN LOWE
Managing DirectorCRD 4766979
CHRISTOPHER MENDOZA
Head of Investment ResearchCRD 5213966
Wealth teams
FINTRXNewly hired reps
FINTRXRecent M&A activity
FINTRXRecent filings
FINTRXAwards
FINTRXLocation
SANTA BARBARA, CA
SANTA BARBARA
Location
SANTA BARBARA, CA
Headquartered in SANTA BARBARA, CA, in the West of the United States.
- Region
- West
- County
- SANTA BARBARA
- Address
- 10 E Yanonali St
- Time zone
- PT (UTC-8)
- Office locations
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