15 EQUITY

RIASEC RegisteredEst. 2020
Total AUM
$136M
Discretionary
$95.1M
70% of AUM
Avg account
$1.2M
Accounts
118
Employees
7
Advisory reps
6

Firm details

Headquarters
SANTA BARBARA, California
CRD number
310628
Registered since
October 29, 2020
Custodians
CHARLES SCHWAB & CO., INC.
Fee structure
Percentage of AUM, Hourly Charges, Fixed Fees
Client types
  • HNWI80.44%
  • Individuals9.33%
  • Corporations / Businesses7.81%
  • Charitable Organizations1.56%
  • Pension & Profit Sharing Plans0.86%
Services
Portfolio Management for Individuals

Firm profile

FINTRX

Overview

15 Equity is a small, privately owned LLC registered as an investment adviser in 2020 that provides portfolio management for individuals and small businesses. The firm’s client mix is individual and family households, and its fee schedule blends percentage-of-AUM billing with hourly and fixed-fee engagements. Filings show a clear equity orientation: exchange-traded equities make up the bulk of assets under management, and the firm operates primarily as an advisory manager rather than a capital allocator or fund sponsor. It is not flagged as an active ESG investor and it does not describe pension consulting or related-adviser activities. Investment implementation appears to favor liquid, listed instruments for core exposure while using third-party managers for select alternative strategies. The firm runs both discretionary and non-discretionary mandates and uses a single primary custodian to centralize custody and trading.

Assets & Accounts

Public Holdings

Investments & Alternatives

Location & Offices

Investment profile

FINTRX

Traditional investments used

Alternative investments used

Active ESG investor

Technology & operations

FINTRX

CRM & tech providers

TAMPs used

Clients

FINTRX

Client base

Client personas

Asset composition

Asset composition: Exchange Traded Equities 87%, Investment Grade Corp Bonds 9%, US Government Bonds 2%, Cash & Cash Equivalents 2%87%
  • Exchange Traded Equities87%
  • Investment Grade Corp Bonds9%
  • US Government Bonds2%
  • Cash & Cash Equivalents2%

Owners & executives

2 of 2
  • Ashley Latourelle

    Chief Compliance OfficerCRD 5315524

  • RAYMOND LUCIA

    Chairman & CEOCRD 4504365

Contacts

3 of 4
  • LANCE HELFERT

    Managing Director, Co-Portfolio ManagerCRD 2692919

  • RYAN LOWE

    Managing DirectorCRD 4766979

  • CHRISTOPHER MENDOZA

    Head of Investment ResearchCRD 5213966

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Wealth teams

FINTRX

Newly hired reps

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Recent M&A activity

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Recent filings

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Awards

FINTRX

Location

Primary office

SANTA BARBARA, CA

SANTA BARBARA

Location

SANTA BARBARA, CA

Headquartered in SANTA BARBARA, CA, in the West of the United States.

Region
West
County
SANTA BARBARA
Address
10 E Yanonali St
Time zone
PT (UTC-8)
Office locations

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Source: FINTRX private wealth data intelligence

Intelligence for Private Wealth